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Paradigme by Prada

Men 2025

Brand
Prada

Description

Prada Paradigme is an oriental fougère fragrance for men. Launched in 2025, this creation was designed by Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville. Its olfactory pyramid unfolds with top notes of Calabrian bergamot and musk; a heart composed of bourbon geranium and odorant geranium; and a base that evokes benzoin, Peruvian balsam, and guaiac wood.

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Quick summary

When to wear it (votes)

  • Winter 19%
  • Spring 30%
  • Summer 22%
  • Autumn 28%
  • Day 57%
  • Night 43%

Key notes

Community

3,090 votes

  • Positive 66%
  • Negative 16%
  • Neutral 18%
positive reviews 3.1 k community votes
LongevityModerate SillageModerate Best momentSpring CharacterMasculine

The olfactory pyramid

A guide to the opening, heart and lasting trail of the fragrance.

The community speaks

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In the collection

Leading answer I want it

7,078 votes

Season

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Leading answer Spring

5,104 votes

Time of day

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Leading answer Day

2,422 votes

Each question has its own vote count. You can choose several seasons.

Fragrance profile

About Paradigme

Main accord amber Year 2025 Gender Men Perfumer Bruno Jovanovic · Marie Salamagne · Nicolas Bonneville

Prada Paradigme is an oriental fougère fragrance for men. Launched in 2025, this creation was designed by Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville. Its olfactory pyramid unfolds with top notes of Calabrian bergamot and musk; a heart composed of bourbon geranium and odorant geranium; and a base that evokes benzoin, Peruvian balsam, and guaiac wood.

Resins and balsams Woods and mosses

How it wears

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Longevity

Leading answer Moderate

1,596 votes

Sillage

Leading answer Moderate

1,560 votes

Character

Leading answer Leans masculine

1,733 votes

Value perception

Leading answer Fair price

1,603 votes

Community reviews

40 reviews

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  1. What a shame I like it so much, but damn Prada, for €50 for 50ml it should last at least 3 hours. Literally, if it lasts 2, I barely smell it after 20 minutes. The sillage is non-existent, period. I just sprayed 25 times and 20 minutes later it barely smells. I won’t buy anything from Prada again; it’s just as bad as the rest, at Dior prices.

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  2. It’s not as bad as they said, after listening to several reviewers. But this doesn’t surpass any Luna Rossa or any L’Homme. It’s a fresh, easy-to-wear, and easy-to-please perfume, and that’s it. That’s not nothing. We’ll see how the flankers turn out, I suppose they’ll start releasing them soon.

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  3. I have a 2ml decant. I cut it. Is it original? No. Is it worth every cent? No. Is it a bad perfume? No, but it adds nothing new. It’s harmless, mainstream, and boring.

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  4. They caught me off guard with complaints about the longevity of this incredibly boring perfume. It’s as tedious as it is persistent. I was gifted a sample at Druni, sprayed it on my husband’s wrist as a joke, and it’s been smelling like an NPC for 24 hours with no improvement. Help.

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  5. Joyful, clean, and a little sweet smell, with about 5 hours of longevity and timid projection. It’s pleasant and I think it’s the typical perfume you’d gift a young relative. The bottle is pretty. But the mediocre performance doesn’t justify the high price of this launch. Next.

    Reply
  6. Estoico Luciferino

    I tried it at Palacio and it smells like Axe de Chocolate without the fine chocolate.

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  7. Smells great, I think it’s Prada’s best. It works for everything: day, night, any season. I thought it was a safe buy, but something never happened to me with a ‘quality’ perfume before. With supermarket colognes, yes, but here Prada Paradigme on skin and paper lasts 5 or 10 minutes and then it’s gone. I don’t understand if the bottle was faulty or if there’s an issue here; I tested it twice on two different days and it’s the same: it fades and vanishes. Good aroma that reminds me of nothing, but with that longevity, don’t buy it. PS: Thinking about it, maybe it’s a bit like the EDT and EDP of Spicebomb Night Vision (the green pomegranate one).

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  8. Smells quite clean and fresh, something you’ve probably smelled many times if you’ve been into perfumery for a while. As a first perfume, it’s good; it’s quite long-lasting and a fresh scent that goes with everything and any weather. But I don’t recommend buying it if you have time in this.

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  9. thesongofhecate

    Among recent men’s fragrances, I feel this has become one of my favorites. I tried it twice on my dad, and both times we loved it. I feel it’s a completely original scent compared to other men’s perfumes I’ve tried.

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  10. This Paradigme smells like luxury deodorant: fresh, sporty, with a sweet touch that appeals to the masses. It lasts about 6 hours, has low projection but leaves a trail, and clings well to clothes. The price is a bit high for what it offers, but it does its job as a safe, pleasant scent for everyday wear. It’s the male version of Paradoxe, made to please everyone, without surprises or great praise, but it doesn’t fail.

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  11. I love the scent; it’s versatile and not cloying, perfect for all year round. The only fatal flaw is that it lasts a maximum of 3 or 4 hours; after that, it disappears almost completely. It’s a shame for a luxury brand charging this much, as this olfactory jewel should last longer. They should improve it, because it shouldn’t be lost due to this longevity error.

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  12. It smells like cheap Mercadona perfumes, that generic polygonal scent that everyone hates. It’s a total disappointment, on par with the tacky white-label stuff. I even wondered if RNB made it because of that factory pipe smell. The price is outrageous for something so watery and generic. If you want to smell like a parka cologne, this is your perfume.

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  13. It’s elegant and versatile, with a fresh and spicy aroma blending woody notes. It’s not innovative; it seems like an amplified version of YSL Y EDP, sometimes called ‘the Y version of Prada’. It starts with potent Calabria bergamot, then geranium comes out, and finishes balsamic and woody. The downside is it doesn’t last long, about 4 hours, and is barely noticeable on the skin after an hour. Apply a lot on clothes to make it last. Ideal for the office or heat because it’s not annoying.

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  14. Fragancefran

    What a letdown. It dries down very feminine and sweaty. What a disappointment from Prada. Let’s see if there’s something better.

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  15. I had already criticized the longevity, but last week something incredible happened: I put about 3 or 4 drops on my clothes and skin, and two days later, while washing, I smelled a pleasant scent coming from the fabric, little bursts. I was speechless realizing it was this Paradigme. Hope this helps others.

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  16. Total disappointment… I don’t know what they were trying to achieve with this. It looks like a generic Mercadona cologne from the old days.

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  17. Zipolite$99

    These fragrances should be called ‘Fraud for Men’ or ‘Overhyped for Men’. It’s not horrible, but for a sixth of the price, you could buy an Azzaro Wanted that smells a thousand times better. There’s no point in it existing or costing what it does. Also, that floral and musk blend was explored back in the 80s; it reminded me of several 90s fragrances that passed without glory.

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  18. carloslopezz

    Completely dispensable. Pleasant. The bottle and atomizer are of very good quality. It will surely be a bestseller this Christmas… despite offering nothing interesting or new. There are thousands of better options for its price.

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  19. I liked it. It’s nothing new and marketing works against it, but if you get that out of your head, it’s a pleasant perfume. I feel that Invictus vibe, without being the same. Regarding the price, here in Spain you can get 100ml for just over 50 euros.

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  20. andrewquinte

    It’s a good perfume, lasting about 5 to 7 hours, keep in mind it depends on your skin and whether it’s hydrated. This Prada Paradigme reminds me of Invictus Parfum, with that fresh soapiness and bright notes. It’s not a new proposal, but it works very well.

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  21. What a disappointment, at least I got to try it before buying… It smells very similar to Esika’s Cardigan Evolution, just less synthetic and more ambered… the price isn’t justified.

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  22. At first, I didn’t like it at all, but after an hour or two, it smells much better, like a fruit salad.

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  23. Honestly, it smells delicious; the aromatic part blends great with the amber and it’s super versatile, but its only downside is that it doesn’t last long and has weak projection; on skin it lasted about 3 or 4 hours and on clothes about 6, so for the price, I wouldn’t recommend it.

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  24. It’s a total letdown. With a huge campaign featuring Tom Holland everywhere, it’s just made noise without delivering anything new. Honestly, I expected more from Prada. The fuss is unjustified. It doesn’t innovate in any way and is pure generic design. The fresh bergamot opening gets swallowed by the geranium heart and amber notes, landing in a heavy, overused territory. I expected something unique and clean, but there’s just a generic sweetness with a luxury label. ⚜️ Scent: 5/10 (Generic, smells like an average designer). ⚜️ Longevity: 7/10 (The ambered sweetness holds). ⚜️ Duration: 6-7h (Acceptable). ⚜️ Projection: 6/10 (Moderate, not memorable). ⚜️ Novelty: 2/10 ⚜️ Final Score: 5.5/10 ⚜️

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  25. I’m not sure if it’s my skin, but at 10 minutes it smells like that common amber found in Zara perfumes with leather or amber. By the hour, it was skin-scent only. I don’t think it’s worth the price since I already have Zara perfumes that smell the same and cost less than half, perfect for work or daily wear.

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  26. campeones22

    Tested on skin and paper… it has the vibe of MYSLF, or at least that’s what it reminded me of… Now, its dry-down smells a lot like fruit-flavored bubblegum or something like that, right? It’s a young perfume made to please everyone, the typical kind you smell in the mall and buy on the spot. Ideal for going out and having fun. If someone gifts it to me, I’ll accept it, but I wouldn’t buy it myself. Plus, it’s quite expensive.

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  27. Prada Paradigme is an amber, woody, and aromatic fragrance. It starts citric and ambered with a sweet touch that isn’t cloying. Over time, floral notes emerge with a soapy nuance distinct from other fragrances in the brand, along with hard-to-pinpoint vanilla and balsamic touches. I see it for three seasons: spring and autumn due to its warmth, not for summer. It works for daily wear or the office. It lasted about 8 or 9 hours with regular sillage. Prada has changed its style since Luna Rossa Ocean; before they were elegant and clean, now they follow generic designer trends with less personality. It’s pleasant but hardly recognizable compared to things like Valentino Uomo Born in Roma Intense, Polo 67 EDT, or Versace Man Fraiche Extreme. If you’re looking for something safe, it’s fine, but if you want to stand out, look at other options.

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  28. It arrived as a gift and I’d never tried it before. It smells fresh but with a hint of oils or balm. The geranium gives me a slight tickle, nothing serious, but I don’t think it’s worth all the hype.

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  29. Cristian gallardo

    Don’t let yourselves be fooled. If you know Adolfo Domínguez’s Black Amber, this is exactly that opening, just much rounder and sweeter. Basic and sad for a Prada.

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