Gucci Rush for Men by Gucci

Olfactory immaturity plays tricks on us, personally I declare it. At this point, it’s obvious that the true magic of a scent lies in the harmony between notes, the uniqueness and creativity of its assembly, in its ability to stand out from the conventional, and the sheer pleasure it gives when smelled. I’m talking about attributes that turn a perfume into a cherished piece, hard to imitate, almost one-of-a-kind; and I’ve been lucky enough to know and own many of those. That’s why I believe so many discontinued good perfumes end up becoming cult classics and subjects of endless searches. Gucci Rush for Men is a perfect example of what I’m trying to say. It’s a masterpiece whose execution reflects meticulousness, creativity, talent, passion, and emotion. From the very first second until the end of its cycle on the skin, it delivers touches of class and joy. The lavender-cypress combo creates a fascinating contrast between cleanliness and boreal freshness, with the exquisite softness of sandalwood raising the bar, accompanied by woody notes that add a fascinating smoky backdrop. It’s admirable that there exists a perfume so expressive and well-rounded with so few notes. It took many of us years to understand that beauty doesn’t strictly reside in performance and potency, properties easily achieved with cheap fixatives (think of Arabic perfumery, for example). It’s no longer a feat to find fragrances that everyone notices and last for hours; many brands aim for that, resulting in repetitive and predictable perfumes that sideline quality. That’s why niche perfumery is gaining strong ground among collectors looking to move away from what’s easily available. I really like a Mexican expression: “How beautiful is beautiful!” Gucci Rush for Men brings that phrase to mind. Its composition speaks of a complex process to achieve apparent simplicity, a simplicity with deep layers and loaded with excellence. Simplicity and complexity fuse to materialize this great perfume. Rating: 9.5/10

Gucci Rush was a drug. That sensation of gums boiling and secreting saliva before doing something “bad”… can that be applied to a perfume? I attribute it along with its brother from the same era, By of D&G. I had both, I switched from one to the other, and although now I’m seventeen years older and don’t wear such blatantly youthful perfumes more than once, I’ve caught myself thinking “damn, this smelled so good”… Cybernetic woody, aromatic, and premeditatedly synthetic, aniseed like a lotion from Luc Besson’s The Fifth Element, talc-coated in an artificial way and passed through a varnish of transparencies, disco lights, and R&B youthful swagger, which was the order of the day. Capturing your moment in a perfume. Rush managed to make the wood sticky, like a gum you can’t get off your face, yet it didn’t smell sweet at all, but rather woods, lavender, cedar, cypress in an acute and insolent way… a hybrid child of its time. Gucci Rush like By of D&G was a handsome, cool young man who was so confident in himself that he had no problem wearing a transparent floral shirt. Masculine perfumes but tremendously feminine, like a peacock. It lasted two days, poor thing. And I miss it so much. What a quantity of cherished perfumes Tom Ford created at Gucci, fragrances that didn’t need to apologize to enter a place, overwhelming, furious, sexual, hedonistic, and well-luxurious…

Gucci Rush was pure drug. That sensation of boiling gums before doing something ‘bad’… can that apply to a perfume? I’d assign that vibe to it along with its contemporary brother, By from D&G. I had both, switched back and forth, and although I’m older now and wouldn’t wear such youthful perfumes, I’ve caught myself thinking ‘damn, this smelled so good’… They are cyber-woods, premeditatedly synthetic, aniseed like a Fifth Element lotion, artificially talc’d, and glazed with transparency, disco lights, and R&B youthful swagger. Capturing your moment in a perfume. Rush managed to make the wood sticky, like gum you can’t get off, but it didn’t smell sweet; it smelled sharply and insolently of woods, lavender, cedar, and cypress… a hybrid child of its time. Like By from D&G, it was a handsome, cool young man, confident enough to wear a transparent floral shirt. Masculine perfumes but tremendously feminine, like a peacock. It lasted two days, poor thing. And I miss it so much. What a quantity of longed-for perfumes Tom Ford made at Gucci: fragrances that didn’t apologize, overwhelming, furious, sexual, hedonistic, and luxurious.

To be frank, I expected more from this highly sought-after Gucci perfume, whose legend benefits from being discontinued and having come out when Tom Ford was at the house. The scent is interesting, attractive, and sophisticated. It features a rich creamy sandalwood (faintly incensed), contrasted with an oily cedar and a wild, green cypress (which reminds me of Rochas Aquaman), along with juniper, forming a very pleasant dry mentholated tone. In short, a striking and unusual blend. Its bottle reinforces its uniqueness; with a minimalist look, it seems to distance itself from 20th-century aromas, announcing it belongs to the new millennium, direct and less ornate, without losing beauty. What’s the catch? A precarious performance on my skin. I like it, but apparently I don’t like it enough, as it lingers for less than 3 hours and bids farewell briefly. Since longevity isn’t its strength, it falls below other Guccis like Nobile, Envy For Men, or Guilty Absolute, which I consider great. Rush For Men is a well-crafted scent, but overall it falls short. Rating: 7.5/10.

Sandalwood is my favorite wood, sweet and serene. What’s better? Oud? I doubt it; sandalwood is more bearable and versatile. It’s a discontinued fragrance, but its legacy lives on in dupes, as in my case, so I’m not 100% sure, trusting that dupes are faithful to the few fragrances I’ve confirmed. To the point: if asked whether I prefer Santal 33 or Gucci Rush, I choose Rush. Not just because I don’t like 33, but because Rush goes much further. From start to finish, sandalwood is the protagonist: it opens with a sharp, fresh, spicy sandalwood that dries quickly, leaving almost only sandalwood with a bit of cedar. It gives me the sensation of a green, fresh, rainy place. Its trail and longevity are poor, which is to be expected, not just because it’s a dupe but because of its dry ingredients. It’s for those who like sandalwood and fresh, woody scents, to smell and reapply, ideal for cloudy and cold days or in wooded areas. Now that it’s starting to get cold and cloudy, I think these days will be the perfect time to apply it.

I like this perfume, I think it’s quite masculine, the start with lavender and some wood… I feel that the cedar maintains itself throughout its life, and I think it’s the patchouli, it’s a delight for personal taste, since the projection it has is medium to low, not so its longevity, on my skin it was close to 7 hours. I’ve used it in fresh and warm climates, but I felt it better in fresh climates… I don’t know more, like autumn or early spring, I haven’t used it in cold climates, I’ll try it if possible this autumn and winter. I’ve always been a fan of Envy, I used this Rush once in the past, but I only had a sample and I got this one recently for 100 ml for close to 100 dollars, I liked it, pity that it’s no longer produced along with Envy.

I like this perfume; it feels quite masculine. The opening with lavender and wood… I feel the cedar and patchouli hold up well. It’s a delight for my personal taste; the projection is medium-low, but the longevity on my skin was close to 7 hours. I’ve used it in fresh and warm weather, but I felt it best in fresh conditions, like autumn or early spring. I haven’t tried it in cold weather yet; I’ll do so if possible this autumn and winter. I’ve always been a fan of Envy; I used this Rush once in the past with a sample, but I managed to get this 100ml bottle for around $100. I liked it, what a shame it’s no longer produced alongside Envy.

Gucci Rush For Men appeared in the perfumery market a short time after Envy For Men, and both (as far as I know) are discontinued. A shame because, to my taste, they were first-line fragrances in terms of their great quality. I believe Gucci misses because, as alebrixe points out, it leaves the straw on the market and removes the gold.

Are you Burnet from D&G? Or if anyone knows where I can get this perfume… please, I’ve been looking for it for years.