Maison Margiela presents Letter Never Sent, an ink and cedar perfume exclusive to Tokyo

Sumi ink, red cedar, and white musk

The scene chosen for this Replica is set in Tokyo, 1995. Handwritten letters inform its woody, musky composition. The note list is concise: a sumi ink accord at the top, red cedar at the heart, and white musk at the base.

According to the company’s description, the ink brings a dry, mineral, and slightly metallic facet. The cedar introduces warmth, and the musk evokes the feel of paper. That is the brand’s description; how the fragrance wears on skin remains to be tested.

A post office in GINZA SIX

The launch will be accompanied by a concept store in GINZA SIX, which will also open on October 1 and stay open for one year. Its interior takes elements from old post offices: sorting shelves, stacked letters, and white surfaces with the texture of Margiela’s Bianchetto paint.

The space will feature a table for writing letters and a photo booth linked to the perfume’s imagery. Letter Never Sent will also be sold at other Tokyo locations, including the Omotesando flagship store and stores in Shibuya and Shinjuku.

Size and price in Japan

Letter Never Sent will be available in 100 ml for 31,900 yen, tax included. For now, the confirmed launch is limited to those Tokyo stores: no launch date has been announced for the United States.