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Fashionably London by Zara

Men Women 2021

Brand
Zara
Perfumer
Jo Malone

Main accords

Description

Fashionably London by Zara is a fragrance for men and women from the olfactory family. Launched in 2021, the nose behind this creation is Jo Malone. The top note is bergamot; the heart note is rose; the base note is musk.

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Quick summary

When to wear it (votes)

  • Winter 24%
  • Spring 30%
  • Summer 17%
  • Autumn 29%
  • Day 60%
  • Night 40%

Key notes

Community

1,902 votes

  • Positive 73%
  • Negative 14%
  • Neutral 13%
positive reviews 1.9 k community votes
LongevityModerate SillageModerate Best momentDay CharacterFeminine

The olfactory pyramid

A guide to the opening, heart and lasting trail of the fragrance.

Top 1 note
Heart 1 note
Base 1 note

The community speaks

Compare the results and tap an answer to add your vote.

In the collection

Leading answer I own it

6,136 votes

Season

Choose several

Leading answer Spring

2,399 votes

Time of day

Choose several

Leading answer Day

1,227 votes

Each question has its own vote count. You can choose several seasons.

Fragrance profile

About Fashionably London

Main accord rosy Year 2021 Gender Men · Women Perfumer Jo Malone

Fashionably London by Zara is a fragrance for men and women from the olfactory family. Launched in 2021, the nose behind this creation is Jo Malone. The top note is bergamot; the heart note is rose; the base note is musk.

Flowers

How it wears

Compare the results and tap an answer to add your vote.

Longevity

Leading answer Moderate

1,157 votes

Sillage

Leading answer Moderate

1,116 votes

Character

Leading answer Traditionally feminine

1,205 votes

Value perception

Leading answer Excellent value

1,138 votes

Most talked about

Notes and topics that come up most in 39 reviews.

Have you worn Fashionably London?

Tell us how it opens, how it settles on your skin, how long it lasts and when you wear it.

  1. Clauvos2007

    I loved it when I first tried it and wore it daily, but I put it away in the cabinet for months. Today I used it again and it smelled different: the first spray is super masculine, like sandalwood, but once it dries on the skin, the roses come out full force. I shook it and sprayed it again, and it was softer and more pleasant. What a shame because I adored it; I’ll try it again later.

    • Rose

  2. FlorPerfumito21

    It’s a brutal, sharp, woody rose, even if it doesn’t say so. Use it with extreme moderation; it’s almost aseptic, VERY strong, extremely strong… I repeat, I can’t stand it. Smells like old roses; I don’t recommend it.

    • Rose

  3. NormaCuevas

    It’s either a Delina Exclusif or a CDN Imperiale by Armaf, but washed out. My Jo Malone smelled bad with this fragrance; besides being a clone, it has terrible performance. There’s no point buying it if you have the Armaf Imperiale, which lasts forever and is better quality at the same price.

    • Longevity
    • Price

  4. It’s the signature scent of one of my closest friends from college. It has a heavy sillage; I don’t recommend wearing it in enclosed spaces. Once we took the bus and I couldn’t handle it; it’s very cloying. You could smell it from the back of the bus. It feels like a lady’s scent, not for a young woman.

    • Sillage
    • Sweet

  5. Debs_Nam

    Just to clarify, I’m not a rose person, and here they hit me over the head with it. The bergamot opening is nice, but the rose kills me. It’s very strong and lasts a ridiculous amount of time. I’m worried it might bother people. It smells very feminine; the least unisex in the collection. Beyond my personal taste, I insist: it lasts forever. Hours on skin and days on clothes.

    • Rose
    • Longevity
    • Bergamot

  6. Noemigallardo

    It smells exactly like Molton Brown’s Delicious Rhubarb & Rose.

    • Rose

  7. I can’t take it; it’s too strong, sharp, and loud for me, even though I’m a huge Jo Malone fan… And yes, it does resemble Delina.

  8. La Clochard

    The first time I smelled it, I liked it. Now it gives me stomach disgust. (Not because it smells bad, but sometimes scents trigger rejection for various reasons). This happens sometimes, and the opposite too. It has something that invades excessively and oppressively. Huge sillage and longevity, even after washing. PS: The other Zara perfumes marked as similar didn’t seem similar to this one when I tested them. If anything, Rose Petal Drops, mostly because the rose is very noticeable here (and I don’t like that either). And by the way, there’s no resemblance between the original bottles, which were great, and these round ones that say nothing.

    • Rose
    • Longevity
    • Sillage

  9. Agnes167

    Minimalist, elegant fragrance with a cosmopolitan vibe. The bergamot opening is fresh and sparkling, like clean city air. Then comes the rose, soft and velvety, not cloying at all. The musk base leaves a silky finish, like freshly bathed skin with a floral touch. It’s a delicate floral-musk that exudes cleanliness and effortless sophistication. Perfect for daily wear, the office, or discreet dates; its freshness makes it suitable for any season.

    • Rose
    • Musk
    • Floral
    • Bergamot

  10. Velvet_martin

    Fashionably London from the Zara Olfactive collection, inspired by Jo Malone. Go for something elegant and timeless. It opens with bergamot—citrusy and luminous without being loud. The heart is a sophisticated, modern rose, classic yet never dated. The musk base is creamy and long-lasting. The bottle is minimalist, but at 30ml, the sprayer shoots too hard and ruins the delicate feel. In short: elegant, clean, and feminine, perfect for daytime or formal events. The structure is great, though that tiny atomizer is a downside.

    • Rose
    • Longevity
    • Musk
    • Bergamot

  11. Suri 21

    They don’t say it, but it smells like incense amidst intense yet fresh roses. Delicious. I’m not usually a fan of florals, but this rose and incense blend feels like a dark, intense bouquet.

    • Rose
    • Floral
    • Fresh

  12. One of the best perfumes in Zara’s history. Elegant, feminine, fresh, and musky. It lasts hours and projects well, making it a guaranteed compliment-getter. Plus, the price is reasonable (though it went up by €8 when they changed the packaging, which isn’t better than the old one). Every time I wear it, I fall in love more. I hope they never discontinue it. I also have the body cream, hair spray, and hand cream, though not all are currently available.

    • Longevity
    • Sillage
    • Fresh
    • Price

  13. Pablobar21

    Yes, it has a vibe similar to Delina Exclusif. It projects quite a bit, but like all Zara perfumes, it doesn’t last more than 2 or 3 hours. What a shame.

    • Longevity
    • Sillage

  14. queca76

    This perfume lasts forever on me. I only feel it for a couple of hours, but my coworkers say they can tell where I’ve been, so I moderate my sprays. It’s a powerhouse, way too strong for me; I love it but sometimes it’s overwhelming, so I use it sparingly. If I finish this, I’ll try similar ones, but the quality-to-price ratio is excellent.

    • Longevity
    • Price

  15. julian241

    Reminds me of You or Someone Like You by ELDO when it dries down. I like it.

  16. augustoandre

    The reason for this review is to say that the longevity is incredible; I’ve had it on my skin for 12 hours and it still smells (from just one spray). Although it’s listed as unisex, I think it’s more feminine, though surely some men wouldn’t have an issue with it. It’s a rose scent wrapped in citrus. If you like florals, especially roses, this is a great option for the price, quality, and longevity.

    • Rose
    • Longevity
    • Floral
    • Price

  17. Kari Castro

    This perfume is absolutely exquisite. I went to Zara looking for a gift and, by chance, stumbled upon this. I applied it and couldn’t stop smelling it; it was so enveloping that I had to go back and buy it. Instantly, it reminded me of that unique feeling I get with Delina. I checked Fragrantica and they say it’s similar, and yes, it definitely has a similar vibe. Although they’re not the same, they evoke similar sensations. Every time I apply it, it transports me back to that feeling. I love it!

  18. Fati7788

    Jo Malone shines with this identical Delina dupe. It’s spectacular in every way with great longevity. If you’re looking for a Delina clone, this is the one, and it comes from Zara.

    • Longevity

  19. BeatrizBlackwood

    I was looking for a dupe to ‘save’ money on my Delina, and it doesn’t resemble it at all. It’s more of a Rose Gourmand under a different name, because the dry musk that characterizes it is very prominent.

    • Rose
    • Musk

  20. Am I the only one who smells petrichor (wet pavement) with this fragrance? Nothing surprising, considering a rainy city is in the name. It lasts a long time, but it doesn’t quite convince me; there’s something in the dry-down that reminds me of something unpleasant.

    • Longevity

  21. If you loved ‘Someday Sometimes’ but can’t find it anymore, grab this while they’ve just restocked the full line. The only downside is it doesn’t last long on skin; it stays very soft and needs reapplication. So if you found the original version too strong, give this a try; you might like it more.

    • Longevity

  22. Jazmina

    This perfume is delicious. It has a metallic note that I didn’t dislike; in fact, I’m drawn to it. The sillage is beautiful. Feminine and cool without being extravagant.

    • Sillage

  23. Mademoiselle

    I was obsessed with getting this perfume, checking the Zara website day after day for months. I dreamed of owning it based on good reviews, even in videos where they claimed it smelled more like Delina than the original. The funny thing is I don’t know Delina, but I imagined Fashionably London would be my holy grail. Great disappointment: it’s not for me. It’s not a bad perfume, but it’s a sharp, dry rose that feels totally stuck. It smells like vintage talc or very potent candle roses to me. I tried pairing it with vanilla cream to add sweetness, but it didn’t work. I don’t like it at all; it gives me a headache and isn’t my style.

    • Rose
    • Sweet

  24. Pifranda

    I really like this fragrance, but I consider it too strong. It’s a super-powerful rose with musk that, in my humble opinion, lacks creaminess. The trick I’ve found is to apply body cream to my palm and then spray the perfume; that’s exactly how I like it. I don’t know if that’s crazy, but I get what I want.

    • Rose
    • Musk

  25. Ugh, what a letdown with this scent… There was no tester at Zara in my city, so I trusted the good reviews about Fashionably London and bought it blindly. I respect everyone’s taste, but my nose only picks up on sharp roses that I barely tolerate. It feels vintage, from another era, even though I like florals. For me, it’s a hard no. I don’t know if layering will fix it; I don’t think I can wear it even as a room spray.

    • Rose
    • Floral

  26. vanilla-lover

    I must confess, this fragrance is love/hate for me. The opening is a bit overwhelming, but the dry-down and performance are excellent; it has incredible projection for a Zara scent. I haven’t tried Delina, but I have tried similar ones, and I think this interpretation might be a hit: it’s very sexy, clean, and alluring. I received many compliments. I finished a bottle in no time and plan to restock.

    • Sillage
    • Compliments

  27. I love it, I love it, and I absolutely adore it. This Jo Malone fragrance for Zara seems to be the most spectacular in the collection (along with the Madrid one). It’s fresh and sparkling at the start due to the bergamot, but then it evolves into fresh, intense roses. It lasts a long time, projects even more, and is a compliment magnet. For the price, it’s worth it if you like rose-scented perfumes. I used up a 90ml bottle and am on my second. Highly recommended. That said, I can’t overuse it because it irritates my atopic skin a bit; maybe it’s the fixatives, I’m not sure, but it only happens with Zara fragrances.

    • Rose
    • Longevity
    • Sillage
    • Bergamot

  28. I went in super excited to try it, but it didn’t win me over at all. At first, it smells like soap 🤷♀️ and clearly doesn’t suit my skin. I didn’t detect any rose throughout the entire experience, to the point where I wondered if I had picked up the wrong tester. I wouldn’t buy it.

    • Rose