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Today by Avon

Women 2004

Brand
Avon
Perfumer
Olivier Cresp

Description

Today by Avon is a floral musky woody fragrance for women. Launched in 2004, the nose behind this composition is Olivier Cresp. The top notes feature freesia, cactus, and Madagascar jasmine; the heart includes neroli, orange blossom, hibiscus (Jamaica flower, cayenne), bird of paradise, and buddleja; while the base notes reveal musk, aquatic notes, woody notes, cedar, and rose. This…

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Quick summary

When to wear it (votes)

  • Winter 21%
  • Spring 35%
  • Summer 17%
  • Autumn 27%
  • Day 67%
  • Night 33%

Key notes

Community

5,910 votes

  • Positive 79%
  • Negative 17%
  • Neutral 4.3%
positive reviews 5.9 k community votes
LongevityLong-lasting SillageStrong Best momentDay CharacterFeminine

The olfactory pyramid

A guide to the opening, heart and lasting trail of the fragrance.

The community speaks

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In the collection

Leading answer I own it

10,521 votes

Season

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Leading answer Spring

4,846 votes

Time of day

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Leading answer Day

2,830 votes

Each question has its own vote count. You can choose several seasons.

Fragrance profile

About Today

Main accord white-floral Year 2004 Gender Women Perfumer Olivier Cresp

Today by Avon is a floral musky woody fragrance for women. Launched in 2004, the nose behind this composition is Olivier Cresp. The top notes feature freesia, cactus, and Madagascar jasmine; the heart includes neroli, orange blossom, hibiscus (Jamaica flower, cayenne), bird of paradise, and buddleja; while the base notes reveal musk, aquatic notes, woody notes, cedar, and rose. This perfume was awarded the FiFi Award Fragrance of the Year Women’s Private Label in 2005.

Flowers Green, herbal and fougère White flowers Woods and mosses

How it wears

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Longevity

Leading answer Long-lasting

2,496 votes

Sillage

Leading answer Strong

2,600 votes

Character

Leading answer Traditionally feminine

1,271 votes

Value perception

Leading answer Excellent value

1,233 votes

Community reviews

40 reviews

Share what you noticed: opening, drydown, sillage and the moments when it works for you.

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  1. It’s another perfume, but my mom gave it to me years ago, and it smells like her. It’s gorgeous, unique, and super long-lasting. It reminds me of spring with fresh flowers. I’d wear it more at night or when going out because it lasts so long.

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  2. At first, it gave me a headache; it was very strong. I tried it again years later and I’m not sure if it’s softer now or if my sense of smell changed, but I like it now. I wouldn’t wear it daily, just for going out. It’s very feminine with jasmines and clear neroli.

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  3. As someone else mentioned below, it smells a lot like My Way. I own both, and if they’re similar, Today is my favorite from Avon. It’s fresh, floral, and a delight. It lasts about 6 to 8 hours. You don’t need to spend a lot to get quality; you just have to look hard for it.

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  4. I bought it to support a friend’s garage sale and I was impressed. I love the scent of neroli with freesia and orange blossom. It’s floral but fresh and woody. It’s not heavy; it has an amber and animalic touch. It smells vintage but more wearable. I loved it and will try the other scents in the line. For me, it lasts all year; I’m a fan of strong scents.

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  5. AylenAlfonso19

    Pure jasmine and woods; it’s exquisite. The projection is brutal for the first two hours, then it drops to a more personal enjoyment. After about 8 hours, I can only smell it right up against my skin. For the price, it’s excellent.

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  6. Benjamin Alamo - 1389

    It’s the scent of my mom’s friend; she always wears it. At first, it seemed like a mystery to me: a bouquet of orange blossom with the creaminess of neroli, a bit sweet. It doesn’t have a great trail, but when you get close for a hug or a kiss, there it is.

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  7. Did they reformulate it? It’s totally different from the original. It used to be my favorite, but it coincided with a love stage I wanted to get over, so I moved away from anything that reminded me of the past. My sister bought one, and to my surprise, it’s not the same. Before, it was a powerful white flower bomb; now, as my mom says, it’s washed out. The woody note appears quickly. It’s not ugly, but for those who love the original version, it’s pointless.

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  8. What did they do to Today? The new reformulation is a disaster. It doesn’t project even after five minutes, and you can’t smell it anymore. What a shame, a perfume that always projected and received compliments, lasting on the skin and on clothes for days. Another disappointment.

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  9. This perfume reminds me of my mom and an English teacher who would leave her scent all over the room; it smells so good. I feel it smells like a lady, but with class and elegance. I wear it when I want to project a formal image. I love it for winter; in other seasons, it overwhelms me a lot, but it’s a great fragrance.

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  10. Today is a shameless clone of Armani’s My Way. How? Today is from 2004 and My Way is from 2020. It’s not new; it’s that sharp neroli I remember from the 80s, maybe an Avon body mist, those that stick in your memory. If asked if I’d buy My Way, the answer is no—I won’t pay for something that smells like so many things, just a bit more intense. Instead, I would buy Today to get the scent; it lasts well and isn’t expensive. Watch out for who composed Today; that’s when I realized why Avon had quality and style back then.

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  11. LuxemFerre

    I LOVE IT! It brings me so many childhood memories. My mom is a perfume fanatic and passed down her taste for white florals and aquatic scents. I remember the first time I smelled Today in a magazine; it flooded me with nostalgia because my mom wore it when she launched it. I bought it once and never stopped. This perfume is my signature scent; if I had to define myself in an aroma, I’d say Today by Avon is definitely me. I love it too much.

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  12. One of my favorites, without a doubt. The blend of jasmine, freesia, and that green touch—probably the cactus—makes it unique, fresh yet intense, ultra-feminine. Perfect for any time of day and all year round.

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  13. I bought it recently because I was drawn to the notes; I love florals, neroli, and jasmine. It has great reviews and even won an award. Honestly, I think it has a lot of hype. I was excited, but I didn’t love it as much as I thought. It’s not that I don’t like it; it smells delicious. But I’ve already smelled something similar: a Miniso perfume called Charming Jasmine that sounds super close to Today. It feels like a slightly less sophisticated copy (it’s pure jasmine) but very similar at a lower price, around 60 MXN, though with less longevity. P.S. It would be cool if Miniso fragrances were in your database; they’re accessible and well-made, at least in my opinion.

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  14. Avon jackpot. Projection, sillage, and longevity are all 10/10. It’s a white floral with character: clean, neat, feminine, and delicate, but with a creamy touch that wraps around you and makes you look great. A true delight for the nose. It breaks the prejudice that catalog perfumes are inferior; I adore them. At this price and accessibility, it’s a gift that never fails. Carpe diem.

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  15. Delicious! Very prominent white floral notes with incredible persistence on skin and clothes. Ideal for daytime and early sunny spring afternoons. I’m wearing it right now, and I’ll be buying another soon because I know they’re going to discontinue it, just like they did with ‘Tomorrow’ from the same line. What a shame, because they’re exquisite and the scent still sounds very current.

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  16. Totally floral; the jasmine is very noticeable. It’s like Tous Gold but softer, less penetrating, and fresher. I just started collecting Avon perfumes, and even though these white florals aren’t my usual style, I recognize it’s a good purchase: elegant, not invasive, and long-lasting (one spray lasts about 6 hours on skin, though projection is low).

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  17. Today by Avon (2004): a delight. It comes out super subtle with freesia, then lets you be enveloped by jasmine and neroli. For me, it’s one of the lightest and most harmonious nerolis out there—nothing of those voluptuous, heavy ones. It’s a 2000s neroli accord. A composition worthy of its 2005 FiFi award. The aquatic notes add transparency to the refined floral bouquet. I don’t notice the rose, but the rest of the flowers, with all due respect (pure marketing). It has a beautiful musky base with a very subtle touch of cedar.

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  18. I love its scent. On the opening, I notice the jasmine and neroli, then the rest of the notes settle over a very clean aquatic base. It’s what evokes cleanliness for me. Even after wearing it for several hours, it still projects. It has excellent sillage and longevity. It’s true that depending on pH and skin type, it creates extra nuances, but it always keeps the same base structure. Very interesting.

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  19. Chilli narizona

    It’s a luxurious bouquet of white flowers, super sophisticated for a mature woman. Just be careful because in the heat it can get a bit overwhelming. Ideal for semi-formal events.

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  20. Today is a classic white floral with a touch of cactus. More than musk, it smells a bit bitter, like soap, but very elegant. Sober for special occasions. Trail and projection are medium; it lasts about 5 or 6 hours on skin and longer on clothes. The bottle is a beautiful simple piece. For lovers of neroli.

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  21. One of my favorites from Avon. You can tell they dominate white flowers and it lasts forever. Simply delicious, fresh but intense, ultra-feminine. I love it.

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  22. Absolutely gorgeous. I don’t keep any perfume on my skin for long, but this one does, and for a good while. It has a huge trail; people noticed it from two meters away even with a mask on. It’s Avon’s compliment champion. I see it as youthful, for teens and young girls :3

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  23. Cherrylicious

    One of the best white floral scents I’ve ever smelled. Literally smells like a garden of white flowers. It’s beautiful and the bottle is heavy and elegant, perfectly reflecting what it is: powerful but classy.

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  24. Whitewaterlily89

    My favorite Avon perfume and almost the only one I like from the brand. It’s exquisite, and once I put it on, I can’t stop smelling my wrist; it’s super addictive. It’s a very special white floral with uncommon notes like cactus, buddleja, and bird of paradise. The neroli, freesia, and orange blossom stand out, with the cactus at the start, but the whole ensemble smells unique. Highly recommended; the trail is medium and the longevity is very good on my skin.

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  25. It was a blind buy and I have no regrets. It smells fresh, floral, with a predominance of freesia and neroli. It’s a daytime perfume that lasts quite a while.

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  26. I fell in love with Today by Avon the moment it came out. It’s intense, feminine, almost oily to the nose but not to the touch. That touch of cactus surprised me; I always knew it had something, that ‘something special’ different from other Avon perfumes, more body, more essence, more personality. A rebellious, wild side accompanying the neroli. I bought the hand cream and it had the same intensity that captivated me. A catalog jewel, a classic award-winning perfume for a reason; Olivier Cresp already said it all. Their other versions didn’t even come close; they set the bar very high. I’ll be back for it one day.

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  27. Reading reviews broke my prejudice against catalog perfumes; I bought several and tried this one yesterday… it’s a marvel! I adore neroli and it shines here. On my skin, the rest of the notes just accompany and embellish beautiful, fresh neroli, less creamy than usual. During the day, you notice it in waves, surprising you while you’re lost in thought. Moderate projection, good fixation (6 hours on skin), and suitable for all seasons, with a preference for spring and autumn. In short, if you like white florals, especially neroli, it’s a magnificent alternative that has nothing to envy from a designer brand and often surpasses them at a fraction of the price.

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