Hugo Now

16 reseñas

Mostrando las más recientes primero.

• Juantra01

  February 22, 2020

  

  It’s not enough for a perfume to be cheap on promotion to buy it. It has a promising opening that lasts minutes, with a refined cardamom, then it turns into a more generic aquatic (it reminded me of the classic Nautica version, with slightly better performance than the current one). The longevity is very poor, at most 2 hours at 30 degrees, although the projection is interesting during that time; afterward, you have to look for the traces almost inside the skin. As every skin is a world, it might last longer and smell better on a 25-year-old than on me.

• Juantra01

  February 27, 2020

  

  Just because a perfume is on a cheap promo doesn’t mean you should buy it. It has a promising opening with refined cardamom that lasts only minutes, then becomes just another generic aquatic (reminded me of the previous Nautica version, with better performance than the current one). Longevity is very poor, about 2 hours max at 30 degrees, and projection is interesting only during that time; afterward, you have to sniff the skin to find the scent. As every skin is different, it might last longer and smell better on a 25-year-old than on me.

• ParfumLover

  November 30, 2020

  

  A super fresh citrus scent. Ideal for fun, drink days, afternoons of laughter with friends, or beach adventures. It’s not super original but neither is it generic. It shares those watery notes of Aqua di Gio without resembling it much. I think it’s well done, balanced, and adaptable to many good-vibe situations.

• ParfumLover

  December 1, 2020

  

  Smells like super fresh citrus, perfect for fun, drink days, or beach adventures. It’s not super original but also not generic; it shares those aquatic notes of Aqua di Giò without feeling too much like it. I think it’s well-executed, balanced, and perfect for any vibe-friendly situation.

• Josema15

  July 7, 2023

  

  I own several Hugo Boss fragrances, and this one stands out for its freshness and icy minty touch. It’s not heavy and lasts quite well for what it aims to do. Don’t expect YSL Y-level longevity, but this Hugo is one of the most wearable, even for sensitive noses. Great for day or night, it’s refined, not tiring, and holds up well for 4 hours without changing drastically. I love that it doesn’t turn bad as it dries down. A smooth all-rounder with an 8/10.

• Josema15

  July 10, 2023

  

  I own several Hugo Boss perfumes and this one stands out for its freshness and icy minty touch. It’s not heavy and lasts relatively well for what it seeks (freshness). We can’t ask for the longevity of a YSL Y, which is for night and winter. This Hugo is one of the most accepted, even by allergic noses, I’ve checked. It works for day or night, it’s refined, doesn’t get tiring, and wears well for 4 hours without changing drastically. I love that last point; I don’t like perfumes that change as they evaporate. A soft all-rounder with 8/10.

• FerChaman

  July 10, 2023

  

  I liked the scent, the freshness, and that surprising icy note; it reminds me a lot of Bvlgari Aqva. The flaw, like almost all Hugo Boss ones, is the performance.

• Ren Majestic

  September 30, 2023

  

  In short: it’s bottled freshness. Spraying this after a shower drops the temperature around you by 5 degrees. A scent that fits sports perfectly.

• Ren Majestic

  October 11, 2023

  

  In short: it’s bottled freshness. Spraying this after a shower drops the temperature around you by 5 degrees. Perfect aroma for sports.

• Jerson RG

  May 16, 2024

  

  What an exquisite perfume, it smells like a well-chilled lemonade. I love it, it’s fresh, summery, and rich. I totally recommend it. It lasts 6 to 7 hours projecting about 3. The only downside is that you can’t find it anymore, not even on Fragrancenet. I bought the 75ml bottle for less than 600 Mexican pesos (about 35 USD). What a pity, because I would definitely buy it again, now the 125ml. I use it little because I haven’t seen it anywhere, but if you see it, buy it, you’ll like it.

• Chechorv

  February 23, 2025

  

  Hugo Now is light and versatile, ideal for casual or sport use. Its freshness makes it perfect for spring and summer, although the longevity feels a bit ephemeral. For those looking for something aquatic and clean, it’s modern and easy to wear. I bought the large version (200ml EDT) and it’s ideal for daytime: super fresh, pleasant, and distinctive, faithful to its chords. I don’t use it daily because I save it for moments when I want that light, revitalizing freshness. My final rating: 6.8/10.

• Chechorv

  February 28, 2025

  

  Hugo Now is light and versatile, ideal for casual or sporty use. Its fresh aroma makes it perfect for spring and summer, though the longevity can feel a bit fleeting. For those seeking something aquatic and clean, it’s modern and easy to wear. I bought the large size (200 ml) and it’s super fresh, pleasant, and distinctive. I don’t use it daily, reserving it for moments when I need that light fresh feeling. My final rating is 6.8/10.

• Turing0906

  August 18, 2025

  

  I love it so much I had to buy it online again when it was no longer in stores. It has ‘ice’ in the notes, and although I don’t know exactly what it smells like, I’m not surprised: it conveys real freshness, as if your temperature drops when you put it on. It’s fresh and aquatic, but with its own personality. It works all year and in any occasion, but it shines on hot days, informal plans, or at the beach. It seems unfairly unknown, which makes it special. Once, at the beach, I applied it after showering and leaving the dressing room; the moment I opened the door, several girls asked: ‘Who smells like that?’. It’s not the first time I’ve gotten compliments. It smells like an Aqua di Gio or a Nautica Voyage: fresh, pleasant, and easy to like. If you’re under 30 and live in a warm climate, it’s a blind buy.

• Hombreperfumado

  August 20, 2025

  

  My first Hugo Boss (I’m almost 39), and although the scent sounded familiar, this flanker really caught my attention. It feels super current, with no age or season limits (except extreme cold). The opening is fresh, marine, and mentholated; it achieves that icy sensation that refreshes you instantly. Half an hour in, lavender and watery notes take over, keeping that frozen summer vibe until the dry down, where vetiver gives a soft, masculine base. Projection and longevity are good for its type: about 3 hours moderate and 7 hours of longevity. I got it in Argentina at a neighborhood perfumery with a brutal discount: bought two 75ml bottles for the price of one on Mercado Libre. Take care of this treasure, I recommend it.

• Hombreperfumado

  August 27, 2025

  

  This was my first Hugo Boss (I’m almost 39), and although I knew the scent, this flanker caught me because it feels current and timeless. I love its fresh, marine, and mentholated opening that masterfully emulates that impactful icy sensation, followed 30 minutes later by a heart dominated by lavender and aquatic notes that keep that frozen summer feeling until the dry-down, where vetiver gives a soft, masculine base. Projection and longevity are good for its type: nearly 3 hours of projection and 7 of longevity. In my country, I found it at a neighborhood perfumerie with a discount, buying two 75 ml bottles at the price of one on marketplaces. So, take care of this treasure and give it the use it deserves. Cheers!

• Leonardo Melo

  March 9, 2026

  

  Hugo Now does its job well: fresh, aquatic, and with that icy touch that saves it. The citrus gives it the necessary kick. I see it more for younger people and hot days. On my skin, it lasted about 6 hours. It’s not revolutionary; it follows Hugo Boss’s classic line with citrus and spices, but it works.