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#Hashtag by 27 87

Men Women 2016

Brand
27 87

Description

#Hashtag by 27 87 is an aromatic fragrance for men and women. #Hashtag was launched in 2016. The nose behind this creation is Daniela Andrier. Top notes are aldehydes and violet leaf; heart notes are frankincense and iris; base notes are musk and cedar.

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Quick summary

When to wear it (votes)

  • Winter 18%
  • Spring 32%
  • Summer 26%
  • Autumn 24%
  • Day 75%
  • Night 25%

Key notes

Community

592 votes

  • Positive 61%
  • Negative 19%
  • Neutral 21%
positive reviews 592 community votes
LongevityModerate SillageModerate Best momentDay CharacterUnisex

The olfactory pyramid

A guide to the opening, heart and lasting trail of the fragrance.

The community speaks

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In the collection

Leading answer I want it

1,694 votes

Season

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Leading answer Spring

495 votes

Time of day

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Leading answer Day

224 votes

Each question has its own vote count. You can choose several seasons.

Fragrance profile

About #Hashtag

Main accord aldehydic Year 2016 Gender Men · Women Perfumer Daniela Andrier

#Hashtag by 27 87 is an aromatic fragrance for men and women. #Hashtag was launched in 2016. The nose behind this creation is Daniela Andrier. Top notes are aldehydes and violet leaf; heart notes are frankincense and iris; base notes are musk and cedar.

Green, herbal and fougère Resins and balsams Flowers Woods and mosses

How it wears

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Longevity

Leading answer Moderate

244 votes

Sillage

Leading answer Moderate

247 votes

Character

Leading answer Balanced

248 votes

Value perception

Leading answer Fair price

192 votes

Community reviews

3 reviews

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  1. Angelmaius

    Anti-review review: On me, it’s like sucking an orange candy and getting burned in a freezing pool. Lasting power is spot-on and the sillage isn’t annoying. My partner smells incense and white woods like pine, and it lasts all day. My mom, however, can’t smell it at all—no projection, no longevity. Conclusion: Whatever people say, this is one of those perfumes where trying it is mandatory. I like it.

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  2. A sweet, airy, and volatile opening. At first, it reminds me of orange juice with a restrained sweetness. I suppose that’s the incense, but very refreshed—no church-like smell. You can detect the iris, but it’s very soft. Thanks to the aldehydes, everything stays volatile without being cloying. It feels like a young, urban, unisex fragrance. Very current. I think it works all year round. I don’t see it on an executive, but rather in a creative office or for going out. Honestly, it lives up to its name. Longevity and sillage are moderate, leaning towards discreet. ADDENDUM: I wore it to work and it completely changed my perception; mainly, it reminded me of a clean, soft, ethereal wood. I neither liked nor disliked it. It seemed curious, but I struggle to justify the price, and it doesn’t stand out for longevity.

    Reply
  3. Kika.fragancias

    Wow, what an incredible find! I got this fragrance while buying a ‘white shirt’ themed sample box, which basically had four perfumes that smelled clean, with musk and aldehydes. My go-to for that experience was Narciso Rodríguez Pure Musc, which I love, but Hashtag didn’t mean anything to me at the time. I skipped it in the box until it was time to try. On the third day, it was Hashtag’s turn. I sprayed it with no expectations, and what came out was a whirlwind of sensations. It smells like wood and incense burning slowly in a gentle fire, barely smoky. There are beautiful blue-violet flowers, fresh and tender, in the back of the room. It’s the iris and violet leaves timidly dancing with the column of incense smoke. I fell head over heels in love with that first spray!

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