APOM by Maison Francis Kurkdjian

Rich scent, floral with a soft vanilla note… it reminds me a lot of the original Eight&Bob, but with a more feminine twist.

Apom 2024 is quite an unusual beauty these days. It has the luck of coming from a wonderful fragrance, and with those floral effluvia combined with such a majestic, notable, and powerful ylang-ylang, it gains incredible strength. It’s one of those florals I like to wear boldly, and it’s certainly rare, even rarer than me using ylang-ylang, although the orange blossom (which I love) is very present. That majestic floral iridescence that unites with the sweetness of the amber hypnotizes me. In this soapy floral orgy with amber nectar, the lavender settles like a thirsty violet butterfly, buaaaahhhh!!, I definitely reach the climax.

Few perfumes I love as much with so little. Fresh at first, within 10 seconds the flowers arrive, followed by lavender, which gains intensity over the orange blossom as time goes on. I don’t detect much of the amber and vanilla side, but the balance is perfect. It has so much charm… Ufff. I’m wearing it now and can’t help but say: I love it. Every time I put it on, I like it more. Maybe a girl would think it’s masculine because of the lavender, and a guy would see it as feminine due to the orange blossom. A textbook unisex! Could be an amazing signature scent. It works for everything: daily wear, office, dates, movies, nights out, summer, winter, rain, or sun. It doesn’t matter. It’s good in any situation. Sure, there are better perfumes for specific occasions or intense heat, but APOM is good in everything. It’s memorable; if you wear it as a signature, you’ll stand out in class and elegance. I categorize it as romantic, charming, and subtle in scent, but brutal in performance. For me, it lasts 12-13 hours (10 sprays). I think people over 30 will appreciate it more; I don’t see it as youthful. It’s undervalued compared to others from the house. Absolutely recommended and one of my favorites. I give it 9/10.

Aaaah, I wore it today. First try. It’s a classic floral scent, soft, discreet, warm, and elegant. My mind told me it reminded me of… which one, which one, which one?… A classic scent: ‘L’air du Temps’ by Nina Ricci. That smell jumps to my head. A classic, restrained floral, elegant…, with a more powdery and contemporary touch. No risk, no great pretensions. A daytime fragrance to wear to the office or a formal event. A soft warmth, with which you’re sure to hit the mark if you don’t want to wear an overpowering scent. The lavender and powdery notes become very present after a while of wearing it, and vanilla finally takes control. It’s something like a balanced combination that delivers. If you like Dior’s ‘J’adore’, to name another modern fragrance, you’ll probably be seduced by this too. It’s similar. Personally, I wouldn’t buy a bottle, not because I didn’t like it, but because there are similar scents at a lower price, and if it’s a house like MFK, I’d invest the money in a more original scent. True, it follows the house’s silky and exquisite line with exceptional quality.