Habit Rouge Eau de Cologne

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• Tritón

  June 27, 2020

  

  In the wild 60s, men’s perfumery wasn’t innovating as much as it seemed; they were recycling old scents and giving them a boost to fit the new lifestyle of men. Dior bet on classic citrus with its Eau Sauvage, highlighting the clean freshness of lemon, lavender, and rosemary to smell good in the morning and project an image of a vigorous, neat man in a rebellious society. A year earlier, Guerlain launched the legendary Habit Rouge, a flagship that, in its 1965 eau de cologne version, connected with youthful rebellion and the bourgeois spirit they embodied. That current of tempered lemon, which they would later take to the extreme in the eau de parfum, here shows up more traditional and practical: bitter citrus in the opening and a powdery dry-down that lasts the entire olfactory life, even surpassing the average of fresh colognes. It would be a well-deserved tribute if the Maison relaunched this jewel with the stature it deserves.