Always Now by Bottega Veneta
Men Women 2026
Description
Always Now by Bottega Veneta: A Vibrant Citrus Aromatic for Every Moment Always Now is the latest fragrance from Bottega Veneta, launched in 2026. This citrus aromatic scent is crafted for men and women alike, offering a bright, invigorating take on contemporary perfumery. With a sparkling opening of citrus and ginger, a green, herbal heart, and a woody, musky base,…
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The olfactory pyramid
A guide to the opening, heart and lasting trail of the fragrance.
The community speaks
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In the collection
Leading answer I want it
160 votes
What do you think?
Tied for the lead Love it / Like it
36 votes
Season
Choose severalLeading answer Summer
47 votes
Time of day
Choose severalLeading answer Day
23 votes
Each question has its own vote count. You can choose several seasons.
Fragrance profile
About Always Now
Always Now by Bottega Veneta: A Vibrant Citrus Aromatic for Every Moment
Always Now is the latest fragrance from Bottega Veneta, launched in 2026. This citrus aromatic scent is crafted for men and women alike, offering a bright, invigorating take on contemporary perfumery.
With a sparkling opening of citrus and ginger, a green, herbal heart, and a woody, musky base, Always Now feels both modern and timeless. Here’s a closer look at what makes it stand out.
The fragrance opens with a burst of freshness: basil adds an aromatic edge, while green mandarin, sweet orange, bergamot, lime, and clementine create a juicy citrus medley. A hint of ginger brings gentle spice.
At its core, green mint and petitgrain deliver crisp, aromatic notes, while neroli and fig milk introduce a creamy, smooth texture that softens the blend beautifully.
The base is anchored by vetiver, cedarwood, and musk, giving Always Now a clean, earthy finish that lingers elegantly on the skin.
This is a remarkably versatile scent. It works as an everyday fragrance, but its refined construction also makes it suitable for more polished settings. The unisex nature of the composition adds to its universal appeal.
Since its debut, Always Now has earned an average rating of 4.22 out of 5 from 36 fragrance enthusiasts—a promising sign.
Ideal for anyone who loves fresh, green, and citrusy fragrances, whether you’re building your collection or simply looking for a new signature scent.
Always Now is a confident, well-balanced addition to Bottega Veneta’s lineup. It’s fresh without being shallow, and elegant without being overwhelming.
Green, herbal and fougère Woods and mosses
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How it wears
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Longevity
Leading answer Long-lasting
16 votes
Sillage
Leading answer Moderate
16 votes
Character
Leading answer Balanced
20 votes
Value perception
Leading answer A little expensive
17 votes
Community reviews
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