Giò by Giorgio Armani

I tried it in ’96 and it was a bomb: the longevity and sillage were insane. What a shame they discontinued it; it was one of the best.

A great sophisticated and elegant perfume that fits the description of sexy and provocative. I close my eyes and see the 90s: night falls, Gio and you at your best, ready to go out for dinner or a romantic date; familiarly, ready to shine and enjoy. I would love to get one still in good condition.

Hi! I’m from Argentina and my mom had this since she was a child; I never forgot the scent and I’m looking for something very similar because she passed away and I’d love to recreate it. She used it for special occasions, and I remember its longevity and exquisiteness. Today I bought Ralph Lauren’s Woman, and it has something very similar, just like the green Gio (not the Aqua). I’d appreciate any recommendations for something alike, thanks.

The best perfume I’ve ever tried. Robust, present, elegant, and long-lasting. The ultimate collector of compliments. Extreme longevity, magical. What a shame it’s discontinued.

I agree with many of you. I started using it at 18 and kept it until they discontinued it. It had a very special scent, lasted a long time, and had a spectacular sillage. It wasn’t easy to find someone else wearing it, and that gave it even more exclusivity. Many people asked me what perfume I was wearing; they were speechless, and so was I. You felt special and sexy. Please, Armani, bring it back. It’s been out of reach for many years and is undoubtedly the best Armani has ever had, not just for them but for everyone else. I’ve never been so in love with a perfume as I was with this one. I would buy it without hesitation for the rest of my life.

Please, Armani, relaunch it already!

By far the best of Armani. Please, Armani, relaunch it already!

Years ago, perfumery bewitched us with creations like this. There was a time, not so long ago, when every product from this house was class, glamour, and seduction. An impressive floral that screams femininity to the four winds, made the old-school way, opulent and with innate elegance, more for being than for appearing. Incredibly current, nothing retro despite so many floral notes. In front of Giò, many current proposals look like ugly ducklings compared to a white swan. It has a splendid evolution; after an hour, a delicious, light honey embraces the florals, like the caress of a lover under a velvet blanket after passion, giving it a luminous and slightly liquorish sense. Later, the typical base of the era comes alive: sandalwood, benzoin, and amber as absolute protagonists, revealing the age of this wonderful lady with a powerful magnetism that captures the senses. It has perfect intensity for women who want to stand out in environments demanding image and personality, with notable density and longevity, ideal in cold months to leave a mark. In terms of romance, it offers high sensual charge; it’s striking, suggestive, and tempting, characteristics that complement evening or late-afternoon use if you have someone special. As you know, this elixir is for you. One of the brightest treasures of Italian perfumery, unfortunately hard to find and that outshines today’s niche offerings.

Years ago a friend sold it to me at a ridiculous price, but that doesn’t mean it’s not worth it. I smelled it and fell in love. It’s extremely stately, splendid, and of exquisite elegance. I still have a bit more than half, and I use it for very special occasions, since it’s hard to get in China, let alone almost impossible. It’s a beauty that Armani made the mistake of taking off its shelves.

This perfume has been discontinued, out of production. You only find forgotten bottles in back rooms or among miniature collectors. What a pity…

Ugh, where did you even find the Gio? It’s the best perfume I’ve ever owned, and I honestly think it was a mistake for Armani to delist it. If you have any leads on how to get it back, I’d really appreciate the info.

Very, very floral. I almost bought it blind but saved myself because it’s ridiculously expensive. I managed to grab a miniature, and while it smells nice, it’s nothing special; I imagined it as unique and it turned out to be very generic. It smells good and has quality, with lots of real flowers and not artificial ones, but the result doesn’t justify the production cost, which is why they pulled it from the market. On the other hand, Aqua di Gio is timeless and much better. Just my theory and personal opinion.

Gio is undoubtedly Armani’s masterpiece. In my mind, there is no reasonable reason for such a jewel to be discontinued; every time I recall that scent, I feel sad because I know I’ll never enjoy it again. Among the fruity bombs of the 90s where peach reigned, Gio stood out like the moon in a starry night. I heard white florals, citrus, and woods combining perfectly like the notes of a beautiful waltz. It was a perfume that stuck to the skin, very elegant and chic. What a shame I can no longer dance to the tune of this waltz. Rating 10/10.

One of the best perfumes I’ve ever smelled. It brings the opulence of flowers, fruits, and oriental spices into the day, into the light, and into the hustle of the street without being out of place or shy. It smells like pure luxury, the kind from the late 80s and early 90s, so charismatic. For me, Gio was the Valentino client or the Dior of Ferré: aesthetic, refined, European, but for the street, work, and the everyday. A woman who, under a gray suit, wears La Perla lingerie. Armani was the best at that. Real, sophisticated women, a perfect cross between haute couture and the working girl. Gio was exactly that, simple but hard to capture. I just found a miniature from twenty years ago that wasn’t opened; there was 15% of liquid left, amber-colored, with a dense, macerated sediment. What joy to smell Gio again. What a great perfume and what a beautiful bottle, minimal but with quality presence. It put me in a good mood.

A lost gem… That’s this wonder. I remember it was still sold in Chile 8 or 10 years ago, but they took it off the shelves completely and it’s a shame… A floral bomb where the tuberose perfectly balances the peach and a persistent gardenia with a warm base… it’s cheerful, sparkling, yet classy and elegant… ideal for day or night, in that sunny line like Amarige or Creation… this is a tremendous example that Armani stopped producing… I never owned one, only tried it, and it always evoked joy, a strong and frontal personality… it requires taking care of this 90s bomb… I hope to see it around again.