Loewe 7 by Loewe

The 7 is a total letdown. I grabbed it on sale hoping for something lighter than 7 Anonyme, which I liked for its incense notes. I put a drop on a Druni and regretted it instantly. Be careful with the 50ml bottle because Loewe has gone crazy; they pretend to be a niche luxury brand when they’re nothing of the sort. I wore it for weeks, it smelled terrible on my skin and on everyone else, so I sold it cheap. I lost money and I don’t trust anything from them anymore. It smells awful after two minutes: rotting wood and burnt grass. I guess they wanted a pop version of Anonyme, but it came out as a boring EDT. There are thousands of better options, even at Zara. 7 Anonyme is for hard incense fans and Cobalt is an elegant masterpiece; these two kick this trash to the curb.

It was my signature scent for years, both for work and parties. Now the new version says nothing to me; thank God I had old bottles that will last until I die. I still wear it occasionally.

It smells exactly like a dentist (eugenol). If you want to look like you just got a treatment, this is your perfume.

Based on the comments, it seems reformulated for the worse. My husband says it smells like incense with a refreshing, informal, and urban finish. It projects well and lasts many hours on him. We both like it when he wears it.

A true pleasure that used to be a compliment magnet, but reformulations turned it into a dud that has nothing to do with the original, and now it’s even more expensive. If you can find an old batch with the round bottle, buy it without hesitation; the current version isn’t worth a penny.

I have the old version and it’s the best: incredible ecclesiastical incense, vetiver, pepper, cedar, and clove, lasting 7 hours. Now they changed the bottle, what a ridiculous and clumsy move, lowered the scent quality, and doubled the price… pff.

The good is the scent, which is extraordinary; the bad is the longevity, which is sad. Such a great perfume that lasts so little: the EDT lasts 1-2 hours on skin and almost 6 on clothes. I bought the Elixir, but unfortunately, it’s not the same; it has an unpleasant sweetness that strips the sobriety of the EDT, like a copy of Intio Oud for Happiness. Please, make an EDP version.

It’s an elegant perfume, though I must highlight it’s a bit soapy and slightly patchouli-like, even if not declared. It feels like you just showered on your skin and like fabric softener on clothes, but not bad. You enjoy the scent; the only downside is it only lasts 3 or 4 hours on skin.

The true religious experience applied this beauty, and in my head, that Enrique Iglesias song from the 90s plays on autopilot. It’s so rich; luckily, I have the old version with the different bottle, which is sumptuous and beautiful. Longevity is beastly, just like the projection. My goodness, this is for personal taste; I haven’t had many compliments, but you apply it and personally, it’s very enjoyable.

Smells like Zote soap, lol. It’s intriguing, just missing a touch of incense. Definitely try it before buying.

This smells 90% like Cacharel Pour Homme.

Emilio Valeros must have truly understood Seville’s Holy Week. Every note fits: incense, neroli (orange blossom), rose (ornaments), and clove (brotherhood resins). I gifted it to my father in 2010, and while it initially seemed opulent to me, it now transports me and fills me with nostalgia. The new reformulation is different; some say they overdid it, but I see the positive side—it’s more versatile and suitable for heat. Performance is similar in both versions. A masterpiece, carrying a majestic idea. Loewe 7 will always be my easy choice.

I thought the ‘7’ stood for seven notes, but I only smell three: cloves, wood from a luxurious hotel furniture, and high-quality soap. Together they simulate incense but don’t quite achieve it; there’s no smoke scent. If pepper had its own perfume, this would be it. Fragrance.net lists it as amber, but it’s actually spicy/aromatic. It’s dry, not powdery or sweet, evoking iris. It feels tropical, opposite to European perfumery, giving a niche sensation. I don’t detect rose or apple. I remember it as spicier and sweeter, more ‘wow’. The current version feels corporate with a strong alcohol opening. It’s linear with little evolution. I wouldn’t recommend it in extreme heat, though it projects well down a hallway. Women comment that I smell different. It’s not for cold weather; it lacks power and warmth. Overall, I like it; it could be a signature scent. It doesn’t seem like I don’t like it; I’m just brutally honest. Give it a chance. It’s for people with a defined personality, not based on age. Not for everyone, but timeless. You have to accept it’s not the same as before. High price, like the whole line. They say the 7 Elixir version is what the early versions were supposed to be. Worth trying.

Fascinating masterpiece: virile, masculine, mature, elegant, demanding, powerful—a spectacle of strength and energy. Intense ingredients, many spices, a scent of pure force without holding back. It projects, lasts, leaves a trail, and on my dry skin, it performs even better with higher concentration. A serious contender for my signature scent alongside Terre d’Hermès; they share similar values. As always, test before buying: spray and let it dry for a couple of hours. Thanks, Loewe 7.

We bought this perfume for my father for Christmas three years ago. Luckily, it’s the old cylindrical bottle; it seems more striking and fragrant than the current one. It lasts forever—in my family, perfumes last a long time; even after 12-hour days, the scent is still distinguishable right against the skin. Simply amazing. I’d dare to wear it as a woman, but it might be too masculine for my taste. Time will tell.