Viva La Juicy Noir by Juicy Couture

I love this perfume from the brand, especially the packaging and the name. Honestly, it doesn’t last long or project well; back in 2016 it lasted longer, but not anymore. It’s sweet and youthful; on my skin, I detect lots of caramel, vanilla, and berries, with almost no tangerine.

I wouldn’t buy it again. The scent is very synthetic; I barely smell the caramel, it smells like stale sweetness, and there’s a note that reminds me of men’s boots. It’s not unpleasant, but I just don’t like it enough. For the price, it’s okay.

It’s one of my favorite perfumes. Fresh and fruity at first, then it dries down to a sweet scent without being cloying. It works for any occasion and weather. It would be perfect if it lasted longer—that’s the only thing it lacks.

People can say it’s synthetic, but it smells delicious. It’s sexy and rich.

On my skin, I only smell berries, a note I don’t like in perfumes. It sounds like a fragrance for teenagers but also for older women, a weird vibe that doesn’t convince me. It was a gift, and I gave it several chances, but I don’t like it. It reminds me of a Victoria’s Secret scent I also disliked. Its performance is poor; I’ll get rid of it.

It’s a fruity floral fragrance, but I don’t detect the gourmand side, nor the caramel or vanilla. The red berries and sandalwood are very noticeable, a bit of tangerine acid, and finally amber. I tested it in spring and summer; on my skin, it feels fruity, fresh, and slightly acidic; maybe in cold weather the gourmand part would show more.

I’ve worn it for two days and I’m not entirely convinced by it. It smells like a teen perfume… the scent is nice, but it doesn’t make an impact or draw much attention. On my skin, the red berries and caramel really stand out, but unfortunately, it doesn’t last long; it fades on my skin in about 4 hours, though it lasts until night on clothes. It’s sweet but not cloying.

If you’ve already tried other Juicy scents, stick with this one: the red berries are the star, with that tart touch of strawberry or raspberry, which is delicious. If it’s your first time: they all have low longevity and sillage; maybe Gold Couture or the older ones perform better. It smells like a creamy caramel and red berry soap with jasmine, crystal clear, neither powdery nor excessively sweet, just right, which is why it’s pleasing. They all follow the same formula with a different standout note. It has a slight powdery touch that reminds me of Ariana’s Sweet Like Candy; I didn’t like either of them for that reason. It lasted 4 hours on my skin.

This was one of the first I bought to broaden my scent horizons, and I hated it; I disliked it from the first sniff. I felt a note that caused total rejection, repulsion; I couldn’t identify which one, but it made me gag. I wish I had analyzed the fragrance better to know what it corresponded to. I got rid of it.

I’d summarize it in one word: ‘meh’. I bought it out of curiosity about Juicy Couture and the notes caught my eye. It smells good, youthful, and outdoorsy, but it’s not extraordinary. It’s easily forgotten and the performance is disappointing; I barely notice it after an hour on my skin.

I found it cheap online and it was a blind buy based on the description and comments. I was happy. The pity is that it doesn’t last long, but it lasts more than expected. It’s fresher than another Juicy scent when first applied. I notice the wild berries from start to finish, then the gardenia stands out, and it ends with a sweetness that doesn’t abandon the berries. I love it; it’s a perfume to enjoy alone, unless someone gets very close.

Finally got the original 100ml for $40, just enough to pay for something people say doesn’t last. Smells amazing: in the cold it lasted 4-5 hours, but here at 32 degrees it’s only 2 hours and sticks to the skin. I reapply when I want, but it’s totally worth it.

Sugar, caramel, and soap. If only it lasted longer, it would be perfect. The truth is, it smells really good.

I love it. It’s one of those scents that makes you develop a fetish for your own arm. Sweet with notes of wild berries. I’d give it a 9 or 10 for the aroma, but it fails on sillage (very soft) and longevity (medium-low). The scent is delicious; definitely my favorite Juicy.

Viva La Juicy Noir is a standout product in several ways: First, despite having limited structural changes compared to previous fragrances, it demonstrates consistent development and concept (something that can’t be said of most of the brand’s products, which have been characterized as overvalued, mediocre, and visually over-designed). And as mentioned, Viva La Juicy Noir is the least frivolous, the least vain, the least insipid, the least chaotic, and the most interesting fragrance of the entire brand in my opinion (Timely, because if you like including prejudices, their fragrances are nothing more than a celebrity perfume stereotype carried out in an over-designed bottle with prices multiplied to the point of absurdity). The previous Viva La Juicy scents had very solid flaws: they were either frivolous candies with despicable aromatic developments, or fragrances with such vain and bitter concepts that could only be covered by an artificial decorative glass bottle. However, with Viva La Juicy Noir, the conflicts are different. Juicy Couture defines it as a “Viva La Juicy with winged eyeliner, high heels, and red lips. Dangerous in a good way and eager to take risks, even if it means stepping over others” (The timely mention in my previous review of the “Bitchcraft” concept was just a conceptual association that turned out lucky for this execution). While it’s not the most ingenious fragrance nor the one most indicative of an intellectual apparatus behind it, it is much more coherent with a brand as “girly-chic” as Juicy Couture. The scent can be summarized as caramel candy combined with acidic wild berry jam, with a hint of vanilla; there are no standout floral notes or much sandalwood or amber (and if there is any, it will be just a vague soft resin crown appearing in the final dry-down). Against the simplicity, the combination of aromatic schemes works, and although it’s not original, it doesn’t detract from a fragrance that can ultimately correspond to its commercial value (something Juicy Couture rarely does). Viva La Juicy Noir seems to rescue the emotional opulence aspirations of the 80s oriental concentrates (an era characterized by an obsession with luxury where the modern woman was often portrayed as an aspiring “Femme Fatale”) and adapt it again to the cultural reflexes of the millennial public, and indeed, Viva La Juicy Noir seems to tempt “Bitchcraft” enthusiasts with a sour and sinful sample of gourmand accords combined with a cluttered container of impetuous and compromising black and pink tones. The sillage is moderate-to-wide and longevity is moderate. It’s not a masterpiece and I don’t recommend buying it blindly, but it’s coherent and interesting, and that’s something that couldn’t be asked of Juicy Couture until now.