Velvety Butternut by Jo Malone London
Women 2026
Main accords
Description
Velvety Butternut by Jo Malone London: Aromatic Comfort Jo Malone London is set to release Velvety Butternut in 2026, a new women's fragrance with an unexpected aromatic twist. Instead of a sweet gourmand, the house explores butternut squash in a fresh, woodsy composition. This new launch pairs pumpkin (butternut) with patchouli and ginger, creating a scent that feels both crisp…
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When to wear it (votes)
Community
119 votes
- Positive 70%
- Negative 13%
- Neutral 17%
The community speaks
Compare the results and tap an answer to add your vote.
In the collection
Leading answer I want it
313 votes
What do you think?
Leading answer Like it
119 votes
Season
Choose severalLeading answer Autumn
94 votes
Time of day
Choose severalLeading answer Day
47 votes
Each question has its own vote count. You can choose several seasons.
Fragrance profile
About Velvety Butternut
Velvety Butternut by Jo Malone London: Aromatic Comfort
Jo Malone London is set to release Velvety Butternut in 2026, a new women's fragrance with an unexpected aromatic twist. Instead of a sweet gourmand, the house explores butternut squash in a fresh, woodsy composition.
This new launch pairs pumpkin (butternut) with patchouli and ginger, creating a scent that feels both crisp and cozy.
Velvety Butternut falls into the aromatic fragrance family. The pumpkin is treated with a light hand, lending a velvety, earthy texture rather than a sugary one. It's a clever take on a familiar fall ingredient.
Patchouli sits at the core, providing a woody, grounded base. The fresh, green, and woody accords intertwine to evoke damp forest floors and autumn walks.
Ginger adds a lively spark, bridging fresh and warm spice accords. The result is aromatic and earthy, with a subtle green thread that keeps it light on the skin.
Though marketed to women, its unisex-leaning character makes it appealing to anyone who loves patchouli or non-floral scents. With a current rating of 3.81 out of 5 from 119 votes, it's clearly a fragrance that sparks opinions.
The composition plays with earthy and spicy tones while keeping a green freshness that makes it easy to wear. This is a fragrance for those who see perfume as an extension of their personality.
Women who enjoy aromatic, earthy fragrances, patchouli lovers, and anyone looking for a non-gourmand fall perfume.
Velvety Butternut is a daring yet refined creation from Jo Malone London. The blend of pumpkin, patchouli, and ginger proves that fall scents can be elegant and original. Give it a try.
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How it wears
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Longevity
Leading answer Moderate
27 votes
Sillage
Leading answer Intimate
27 votes
Character
Tied for the lead Leans feminine / Balanced
34 votes
Value perception
Leading answer Fair price
21 votes
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Community reviews
1 review
Share what you noticed: opening, drydown, sillage and the moments when it works for you.
Here it doesn’t mention that it carries the sweet pumpkin, but nevertheless it is perceived, but not like the typical pumpkin spice latte; it’s something more subtle and less spicy, it’s creamy and unique.