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Puro Rom by JOI

Men Women 2025

Brand
JOI
Perfumer
Nina Lamaison

Main accords

Description

Puro Rom by JOI is a 2025 olfactory creation designed for men and women. This new fragrance, signed by nose Nina Lamaison, presents itself as a versatile composition that evokes the essence of rum. Its olfactory structure unfolds an aroma pyramid where the top notes combine the freshness of pitanga with the sweetness of fig. In the heart, the fragrance…

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Quick summary

When to wear it (votes)

  • Winter 33%
  • Spring 33%
  • Summer 17%
  • Autumn 17%
  • Day 0%
  • Night 100%

Key notes

Community

2 votes

  • Positive 100%
  • Negative 0%
  • Neutral 0%
positive reviews 2 community votes
LongevityLong-lasting SillageModerate Best momentWinter CharacterFeminine

The olfactory pyramid

A guide to the opening, heart and lasting trail of the fragrance.

The community speaks

Compare the results and tap an answer to add your vote.

In the collection

Leading answer I want it

12 votes

Season

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Tied for the lead Winter / Spring

6 votes

Time of day

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Leading answer Night

2 votes

Each question has its own vote count. You can choose several seasons.

Fragrance profile

About Puro Rom

Main accord fruity Year 2025 Gender Men · Women Perfumer Nina Lamaison

Puro Rom by JOI is a 2025 olfactory creation designed for men and women. This new fragrance, signed by nose Nina Lamaison, presents itself as a versatile composition that evokes the essence of rum. Its olfactory structure unfolds an aroma pyramid where the top notes combine the freshness of pitanga with the sweetness of fig. In the heart, the fragrance reveals the vibrant acidity of pomegranate and the creamy florality of gardenia, while the base notes anchor the composition with the sophistication of black leather and the depth of patchouli.

Fruits, vegetables and nuts White flowers Woods and mosses

How it wears

Compare the results and tap an answer to add your vote.

Longevity

Leading answer Long-lasting

2 votes

Sillage

Leading answer Moderate

2 votes

Character

Tied for the lead Leans feminine / Balanced

2 votes

Value perception

Tied for the lead Fair price / Good value

2 votes

Community reviews

1 review

Share what you noticed: opening, drydown, sillage and the moments when it works for you.

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  1. A nighttime fragrance with a balanced sweetness, perfect for autumn or spring evenings. Though fruity/floral, the leather anchors it beautifully to these seasons; I also detect a smoky undertone not listed on the bottle. Totally unisex with great longevity. It’s a conceptual masterpiece that plays with the imagination, evoking alchemical magic and esotericism. Congratulations to the new brand JOI and its creator—this first release is a white enchantment potion! Independent Argentine perfumery continues to prove its potential. Bravo! 🇦🇷 Greetings to everyone.