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Phloem by Jorum Studio

Men Women 2019

Perfumer
Euan McCall

Description

Phloem by Jorum Studio is a fragrance from the olfactory family for men and women. Phloem was launched in 2019. The nose behind this fragrance is Euan McCall.

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Quick summary

When to wear it (votes)

  • Winter 14%
  • Spring 34%
  • Summer 28%
  • Autumn 24%
  • Day 63%
  • Night 37%

Key notes

Community

230 votes

  • Positive 62%
  • Negative 20%
  • Neutral 18%
positive reviews 230 community votes
LongevityLong-lasting SillageModerate Best momentSpring CharacterUnisex

The olfactory pyramid

A guide to the opening, heart and lasting trail of the fragrance.

The community speaks

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In the collection

Leading answer I want it

619 votes

Season

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Leading answer Spring

225 votes

Time of day

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Leading answer Day

119 votes

Each question has its own vote count. You can choose several seasons.

Fragrance profile

About Phloem

Main accord fruity Year 2019 Gender Men · Women Perfumer Euan McCall

Phloem by Jorum Studio is a fragrance from the olfactory family for men and women. Phloem was launched in 2019. The nose behind this fragrance is Euan McCall.

Spices Musk, amber and animalic Fruits, vegetables and nuts Flowers White flowers

How it wears

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Longevity

Leading answer Long-lasting

87 votes

Sillage

Leading answer Moderate

98 votes

Character

Leading answer Balanced

95 votes

Value perception

Leading answer Fair price

77 votes

Community reviews

4 reviews

Share what you noticed: opening, drydown, sillage and the moments when it works for you.

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  1. Subtlety isn’t for me… I’m looking for powerful, intense fragrances that make everyone take notice when I walk in, even if they can’t see me. But power doesn’t mean being brash, and this perfume is exactly that: a brash floral bomb with sharp red berries that really push me away. I understand it has its audience, but it’s definitely not for me… Smelling it makes me picture a wealthy, super-pleased older lady, over-dressed and excessive in every way. Sorry, but I just don’t like smelling like that.

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  2. I’m not one for subtlety; I prefer powerful, intense fragrances that announce my arrival before anyone even sees my face. But for me, power doesn’t mean being loud or brash. This perfume is exactly that: a loud floral bomb with sharp red berries that really turn me off. I get that it has its fans, but it’s definitely not for me. Smelling it instantly reminds me of a wealthy, overly pleased older lady, dressed to the nines and excessive in every way. Sorry, but I don’t want to smell like that.

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  3. I absolutely loved it; it smells interesting and different from anything I’ve tried. The red berries are very noticeable, and I think I can detect rhubarb, though sometimes it gets confused with them, just like the hibiscus. I was intrigued by the oyster note, but I don’t actually smell it; there is a slight marine touch, but I wouldn’t have guessed oysters if I hadn’t read it on the list. It has a floral, fresh vibe that makes it wearable for daily use, even in the heat, though I’m not sure how it would hold up under a scorching August sun. The performance is decent, which is common for this style on my skin, but its originality makes me consider adding it to my collection, even if it’s not a priority. Reminds me of Nishane’s Zenne, though they aren’t the same. Scent: 8.5, Longevity: 8, Projection: 7, Value: 5, Versatility: 8, Uniqueness: 9, Overall: 8.5

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  4. I was totally blown away by this fragrance; it smells different from everything I’ve tried. The red fruit is very noticeable, and I think I can pick out the rhubarb, although it gets mixed up with the hibiscus and other notes. I was really hoping to catch the oyster scent, but I don’t detect it; there is something marine, but it doesn’t smell like oysters unless I read about it. It has a floral, fresh quality that makes it easy to wear daily, even when it’s hot, though I’m not sure if it would survive noon in August. The performance is just okay, as is typical for this style on my skin, but its originality makes me think about keeping it for my collection, even if it’s not a top priority. Reminds me of Nishane’s Zenne, but they aren’t the same. Scent: 8.5, Longevity: 8, Projection: 7, Value: 5, Versatility: 8, Uniqueness: 9, Overall: 8.5

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