Gucci
Gucci presents Ambrosia del Deserto: date, rose and a golden dragon
Ambrosia del Deserto joins The Alchemist’s Garden with candied date, rose and patchouli. Created by Nadège Le Garlantezec, it is already listed on Gucci’s US website.
The Parfumistas journal
Perfume news
Every launch with its notes, its perfumer and the perfume's page in the catalogue.
22 articles 7 editors Updated 31 Oct 2026
September 2026
Tom Ford
Tom Ford introduces Ombré Leather Reserve: juniper, sandalwood and black leather
Ombré Leather Reserve adds juniper and cypress to Tom Ford's leather. What changes compared with the original and how to recognize the new silver-capped bottle.
Santa Eulalia
Heritas: Santa Eulalia marks a hundred years since its first show with a formula by Chris Maurice
Heritas revives a formula by Chris Maurice to mark a hundred years since Santa Eulalia's first show. Notes, bottle, sizes and prices.
Louis Vuitton
Journey to China: Louis Vuitton brings three perfumes to the international market
Tea Storm, Ink Mark and Moon Tale are now in Louis Vuitton's US catalog. Tea, ink and flowers in three perfumes by Jacques Cavallier Belletrud.
Mercedes-Benz
I am Mercedes: Sophie Labbé’s new orange blossom fragrance
Mercedes-Benz introduces I am Mercedes, Sophie Labbé's eau de parfum with orange blossom, vanilla and a bottle that reinterprets its star.
Tauer Perfumes
Geranium Absolue: Andy Tauer gives geranium more room
Andy Tauer introduces Geranium Absolue, with Bourbon geranium, lavender and tonka. How the eau de parfum came about, plus its size and price.
Loewe
LOEWE introduces Smoky Rain, a fragrance inspired by a summer storm
Smoky Rain expands LOEWE's Crafted collection with cedar and incense. The notes, the bottle and the price of this new eau de parfum.
Bvlgari
Bvlgari launches Omnia Amethyste Eau de Parfum with a more intense iris
Alberto Morillas puts iris at the center of Omnia Amethyste Eau de Parfum. The changes from the EDT, notes, bottle, and availability.
Tommy Hilfiger
Tommy Hilfiger presents Freedom with Camila Cabello front and center
Honorine Blanc and Alexandra Monet created Tommy Hilfiger's new women's eau de parfum. Lychee, magnolia, and Vanilla Blue are its main notes.
DedCool
DedCool debuts Mocha Magic: coffee, cookie, and bourbon in one bottle
The new DedCool release arrives September 14 with espresso, mocha, and a heart of biscotti, toffee, and bourbon. There's a 50 ml bottle and a travel format.
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