DedCool Fragrance news

DedCool debuts Mocha Magic: coffee, cookie, and bourbon in one bottle

The new DedCool release arrives September 14 with espresso, mocha, and a heart of biscotti, toffee, and bourbon. There's a 50 ml bottle and a travel format.

DedCool Mocha Magic bottle with the brand and label visible on a coffee bar, in a panoramic editorial composition

DedCool has chosen coffee for its September 14 launch. It’s called Mocha Magic, and it’s a genderless eau de parfum that brings together espresso, mocha, and cream, with a heart far sweeter than its name suggests.

The olfactory pyramid

A guide to the opening, heart and lasting trail of the fragrance.

Heart 3 notes

The coffee comes with biscotti

The pyramid published by the brand places biscotti, toffee, and bourbon at the center of the composition. Then come vanilla, tonka bean, and sandalwood. Given the choice of notes, the reference seems closer to an after-dinner coffee with cookies than to a solo espresso.

The bottle keeps DedCool’s black cap and barcode graphic. The label highlights three notes: espresso, mocha, and tonka.

Also in travel size

The brand’s U.S. store offers the 50 ml bottle for $90, the 15 ml travel spray for $30, and a 1.5 ml sample for $6. The latter lets you try the new release without starting with the large size.

There’s an important limitation for buying from outside the United States: DedCool states that its 50 ml bottles are not shipped internationally. The smaller formats appear on the same page, but it’s worth checking the destination and final cost before ordering them.

Fact sheet

Brand
DedCool
Family
Coffee gourmand
Concentration
Eau de Parfum
Launch
2026
Sizes
50 ml · 15 ml travel · 1.5 ml sample

Where to buy

Official site dedcool.com

Mocha Magic DedCool

Sizes
  • 1.5 ml
  • 15 ml
  • 50 ml

Prices in U.S. dollars from the U.S. store. The 50 ml bottle is not shipped internationally.

Written by

Staff writer · American brands, celebrity and indie launches

Megan Brooks follows American brands, celebrity fragrances and independent launches. She separates what a brand has announced from what is still unconfirmed, and gives the price, sizes and release date in every piece when they're known.

See all their articles 2 articles