Mercedes-Benz
I am Mercedes: Sophie Labbé’s new orange blossom fragrance
Mercedes-Benz introduces I am Mercedes, Sophie Labbé's eau de parfum with orange blossom, vanilla and a bottle that reinterprets its star.
JK
The Parfumistas journal
Jonas Keller
Staff writer · Perfumers and technique
Jonas Keller writes about perfumers and technique, and keeps a close eye on German-speaking niche perfumery. His pieces dwell on who signs each composition and on the technical terms — concentrations, accords, extraction methods — that appear in the brands’ announcements.
2 articles Latest article: 22 September 2026
Areas covered
- Perfumers and technique
- German-speaking niche
Articles by Jonas Keller
September 2026
Tauer Perfumes
Geranium Absolue: Andy Tauer gives geranium more room
Andy Tauer introduces Geranium Absolue, with Bourbon geranium, lavender and tonka. How the eau de parfum came about, plus its size and price.
The desk
- Lucía Ortega Editor-in-chief Launches and Spanish houses
- Pablo Iriarte Staff writer Niche perfumery and raw materials
- Marco Bellandi Staff writer Italian fine fragrance and jewelry houses
- Élise Marchand Staff writer French maisons and perfumers
- Jonas Keller Staff writer Perfumers and technique
- Harriet Cole Staff writer British and luxury designer houses
- Megan Brooks Staff writer American brands, celebrity and indie launches
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