Brand
Jovan
55 perfumes in this collection
Jovan is an American perfume brand that began in 1968 and gained massive presence with its Musk collection, launched in 1972. Its proposition brought musk fragrances to wide distribution channels and accompanied the growth of accessible perfumery. In 1981, Jovan sponsored the Tattoo You tour by The Rolling Stones, an unusual action for a perfume brand of the time.
The catalog keeps Jovan Musk as the main reference and adds variants such as White Musk, Black Musk and Sex Appeal. It also offers oils and direct application formats. The brand thus maintains a structure centered on musk, with differentiated lines for different audiences and distribution oriented towards the mass market.
