Primo Sogno by Borsari

Primo Sogno by Borsari: A Feminine Classic from 1950

Primo Sogno, meaning 'first dream' in Italian, is a feminine fragrance launched by the Italian house Borsari in 1950. This perfume evokes the elegance and romance of the post-war era, capturing the essence of a golden age in perfumery.

With over seven decades of history, Primo Sogno has become a gem for collectors and enthusiasts of vintage perfumes. Its timeless character continues to captivate those seeking a classic and sophisticated olfactory signature.

Borsari, founded in Parma in 1830, is renowned for its eau de colognes and artisanal craftsmanship. Primo Sogno was created at a time when European perfumery was experiencing a renaissance, with more complex and feminine compositions.

The fragrance is presented as an eau de parfum, although in its time it was common to find it in extract form. Its name, 'first dream', suggests a dreamy and delicate experience, ideal for special occasions.

While the exact notes have not been disclosed, it is known to belong to the floral olfactory family, with a heart that might include white flowers and a soft, powdery base. This combination makes it perfect for daily wear or formal events.

Over time, Primo Sogno has acquired a cult status. Its scarcity in today's market makes it a treasure for connoisseurs. Many seek it in antique shops or at auctions of rare perfumes.

For those wishing to experience the authentic scent of the 1950s, Primo Sogno is an unmatched choice. Its sillage is subtle yet persistent, leaving an unforgettable memory on the wearer.

Women and men who appreciate historical fragrances and seek a scent with character and classic elegance. Also ideal for collectors of vintage perfumes and for those desiring a unique olfactory signature.

Primo Sogno is an olfactory gem that encapsulates the essence of the mid-20th century. Although not easy to find, its quality and history make it an indispensable piece for any lover of classic perfumery.