Persona by Birra Fragrances
Women 2026
Main accords
Description
Persona by Birra Fragrances: A New Floral Identity for Women Birra Fragrances introduces Persona, a women's floral fragrance launching in 2026. The house builds a radiant bouquet of white and yellow blossoms to explore the many facets of femininity. The opening is a fresh, citrus-kissed mix of jasmine sambac, lime blossom, and Spanish broom. At its heart, orange blossom and…
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Key notes
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Top
Jasmine Sambac (Sampaguita)
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Heart
orange blossom
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Base
Georgywood
The olfactory pyramid
A guide to the opening, heart and lasting trail of the fragrance.
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Fragrance profile
About Persona
Persona by Birra Fragrances: A New Floral Identity for Women
Birra Fragrances introduces Persona, a women's floral fragrance launching in 2026. The house builds a radiant bouquet of white and yellow blossoms to explore the many facets of femininity.
The opening is a fresh, citrus-kissed mix of jasmine sambac, lime blossom, and Spanish broom. At its heart, orange blossom and gardenia lend a creamy, honeyed sweetness.
The name 'Persona' calls to mind the theatrical mask and the character we present to the world. This fragrance plays with that idea: a bright, lively start melts into a deeper, enveloping base built on Georgywood and Ambrofix™.
The primary accords are white floral, yellow floral, sweet, honeyed, and citrus. The result is an elegant floral that doesn't shy away from presence—a perfume for those who want to be noticed.
The olfactory pyramid rests on jasmine sambac, which brings intensity and a touch of the exotic. Gardenia and orange blossom soften the composition with round, creamy petals.
As a new addition to Birra Fragrances' women's line in 2026, Persona feels versatile—equally at home for daytime wear and special evenings, depending on how you want to wear it.
This is for women who love luminous white florals with a honeyed edge and want a fragrance that feels both expressive and adaptable.
Persona invites you to wear your own identity as a scent. With a classic white floral structure and a warm, woody-amber finish, it promises to leave a lasting impression.
White flowers Flowers
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