Matcha by HEMA

Matcha by HEMA: A Green and Powdery Floral Fruity Fragrance

HEMA introduces Matcha, a new unisex fragrance launching in 2026. It belongs to the Floral Fruity olfactory family and features an unusual blend of fig, matcha tea, and violet.

With a rating of 3.43 out of 5 based on early reviews, Matcha looks like a promising choice for those who appreciate green, powdery scents.

The composition of Matcha revolves around three key ingredients: fig, which adds a sweet, slightly creamy nuance; matcha tea, which brings a fresh, green character; and violet, which contributes a powdery, floral touch. The result is a fragrance balanced between nature and sophistication.

The main accords defining this scent are powdery, green, violet, fruity, sweet, and woody. This mix points to a versatile aroma that can work for daytime wear as well as more intimate settings, with moderate sillage and a pleasant presence.

While HEMA hasn't disclosed the perfumers behind this creation, the brand is clearly exploring a contemporary angle by using matcha tea, a popular ingredient in modern perfumery. The addition of violet and fig fits the trend of green fragrances with a warm base.

The launch is scheduled for 2026, making Matcha a forward-looking addition to HEMA's catalog. The Dutch retailer, known for its affordable goods, is betting on a unisex scent that challenges traditional gender boundaries.

Early reviews give it an average score of 3.43 out of 5, from seven ratings so far. It's a modest grade but shows initial interest. Time will tell how the fragrance is received once more people try it.

This fragrance is for men and women who enjoy green and powdery aromas with a touch of sweetness. It suits anyone looking for a modern, understated scent and values the versatility of a unisex perfume.

Matcha by HEMA is a safe bet for fans of green fragrances with floral nuances. Its unisex character and affordable price make it worth considering when it arrives in 2026.