Ambre by Parfums Bichara
Men Women 1913
Description
Ambre by Parfums Bichara is a fragrance from the olfactory family for men and women. Ambre was launched in 1913. The nose behind this fragrance is Bichara Malhame.
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Fragrance profile
About Ambre
Ambre by Parfums Bichara is a fragrance from the olfactory family for men and women. Ambre was launched in 1913. The nose behind this fragrance is Bichara Malhame.
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The Bichara house, founded in 1896 by Mr. Malhame, ‘The Syrian Perfumer’, started in Rouen with intoxicating perfumes before moving to Paris. Their success with henna funded their luxury, and with slogans like ‘Allah is great and Bichara is His perfumer’, they won over muses like Sarah Bernhardt and great playwrights. In the 1920s, they expanded across Europe, opening shops in London and supplying royal courts. Their bottles were works of art, like the Ramses II obelisk made of Baccarat crystal, which is worth thousands today. Although Rose, their daughter, kept the formulas intact without changing them, the brand lost its luster after her death. I have a bottle of Ambre from the 1920s, with thick glass and an old seal; the liquid, once orange, is now dark due to vanilla oxidation. Bichara never revealed notes, viewing the perfumer as a ‘tailor’ who creates to measure, not a merchant. Rose said that perfume was once used for one’s own pleasure and well-being, not to attract, as it is today. With over 20 unlisted perfumes, I feel I’ve gone on too long, but it’s hard to see how houses with such rich history are being forgotten.