Sarah Jessica Parker

Sarah Jessica Parker is an actress, producer and designer associated with her own line of fragrances. In 2005 she launched Lovely, her first perfume, and in 2007 she presented Covet. Both launches were developed as a celebrity brand, with Parker involved in the project and in the selection of the concept.

The current catalog includes Lovely, The Lovely Collection, NYC, Covet and Covet Pure Bloom. The offer focuses on women's perfumes and variations of those collections, with different sizes and sets depending on the market. The line remains separate from the fashion and footwear brands associated with Parker.