Perfumes de Simone Lo Bue

Simone Lo Bue, a creative perfumer at Moellhausen since 2022, loves art in all its forms. Music, singing, dancing, and mainly theatre are the artistic dimensions that passionately commit him to expressing a talent that is completed by bringing to life day after day fragrances full of character, reflecting a rich and multi-faceted personality. He inherited his love of beauty and the shine of fashion from his grandmother, who designed haute couture clothing, but Simone’s career in the world of perfumery began almost by chance, as a way to finance his chemistry studies and gain financial independence. With just a little over a year in the industry, his talent was noticed by the LVMH group, which recruited him for its perfumes and make-up division, where he worked with prestigious fashion houses such as GIVENCHY, KENZO, PUCCI and FENDI. The decisive encounter with the world of perfumes took place in 2015, during a course at MOUILLETTES & CO., when he came into direct contact with raw materials and the creation process. This ignited in him a burning passion and the drive to endlessly study how raw materials work and transform. After completing that educational path, he joined the training team and the international make-up ArtTeam at GUERLAIN. He then continued studying with leading perfumers, until he met Frédéric Malle, who offered him the opportunity to represent Editions de Parfums Frederic Malle as Director of Training for Italy, putting him in contact with noses of worldwide renown. Later, thanks to Estée Lauder Companies, he held training roles for niche brands, including JO MALONE LONDON, KILIAN PARIS and EDITIONS DE PARFUMS FREDERIC MALLE, expanding his knowledge of global olfactory preferences. Simone acquired the secrets of composition with Paolo Cerizza and Martino Cerizza, and a key stage in this training path was his professional relationship with the renowned Italian perfumery expert Silvio Levi, who introduced him to a wider network of brands and notable figures in perfumery, as well as to the management of cultural workshops, trade fairs and masterclasses. His signature style was defined in the world of selective perfumery, and he continued studying with Italian and international perfumers, until the influential encounter in 2021 with Dominique Moellhausen and his entry into the Perfumery Academy of the eponymous company, marking a crucial turning point towards making his dream of becoming a perfumer come true. Today, Simone Lo Bue creates fragrances that tell stories and paint olfactory pictures, composing raw materials with the delicate and balanced touch of a musician. In his view, “embellishing our planet means perfuming it,” because for Simone—paraphrasing Dostoevsky’s memorable words—“good fragrances really have the ability to ‘save the world’.”