Shin Eun Young

Shin Eun Young, founder of Holibanum, began her career in the world of fragrances after specializing in education and getting married. Naturally drawn to scents, she pursued formal training in perfumery and obtained her certification quickly. With a deep emotional sensitivity to how aroma evokes memories and feelings, she set out to create fragrances that went beyond simple blends—fragrances that captured specific moments and emotions. As she refined her craft, Shin opened her own fragrance studio, offering personalized olfactory experiences tailored to each client’s unique personality and preferences. Witnessing the joy and emotional connection her creations brought to others inspired her to share the value of fragrances with a wider audience. This passion led to the launch of Holibanum, first as an online brand offering perfumes and hand creams. Over time, the brand expanded into car and home fragrances, signing exclusive aroma development contracts and offering a growing range of products that allow people to enjoy fragrances in every aspect of their lives.