Romano Ricci

Born on May 10, 1978, Romano Ricci comes from a family with deep roots in the world of fashion and perfumery. As a great-grandson of the designer Nina Ricci and a grandson of Robert Ricci, the nose behind the famous L'air du temps, Romano was born into an established fashion dynasty. However, he was determined to forge his own path in the world of luxury. Despite his prestigious lineage, Romano Ricci chose to become a self-taught perfumer. He perfected his craft by working with some of the most prestigious perfumers in the industry, such as Francis Kurkdjian, Isabelle Maillebiau and Pierre Bourdon, for seven years before embarking on his own business journey. In 2007, Ricci founded the exclusively female fragrance brand "Juliette Has a Gun", which combines romance, modernity and humor in its approach to creating perfumes. Each fragrance is a lesson in seduction, offering a new perspective on traditional perfumery. The brand name is inspired by Shakespeare’s innocent Juliet, transposed into the 21st century and equipped with a metaphorical pistol, which symbolizes women’s liberation and, sometimes, a touch of revenge. In addition to "Juliette Has a Gun", Romano Ricci is also a cofounder of Nose , which shares his vision of creative, intelligent and decidedly feminine fragrances. For Ricci, perfume is an essential seduction tool, defining one’s style and personality as much as fashion or makeup. Romano Ricci’s unconventional approach to perfume creation has earned him a reputation for being a pioneer in the industry. He is known for the ironically humorous names of his fragrances, such as "Another Oud", "Mad Madame", "Not a Perfume" and "Anyway", as well as for his intriguing blends of notes. Under his leadership, "Juliette Has a Gun" has become a symbol of modernity and innovation in the world of perfumery since its launch in 2006.