Perfumer
Joel L. Martínez
Born in Chile and raised in Arica, a port city on the border with Peru. Researcher of Aromatic Heritage and Latin American ethnoperfumery. Distiller and specialist in native botany from the southern world. His training in perfumery has taken him to Spain and France, but his deepening has been given by fieldwork distilling in the Cordillera de Los Andes and Patagonia.
His work has always focused on the design of experiences as founder and director of "La Bicicleta Verde," a sustainable travel operator featured in the media such as The New York Times, The Guardian, and Travel & Leisure, where some of his most famous clients have been Sir Paul McCartney and Steven Tyler.
Currently, with his brand 432, he investigates and proposes aromatic journeys through the diversity and mysteries of Chile’s aromas, along with producing the documentary “Aromas de Chile” about the relationship between poetic processes of aromatic extraction, conservation, and the territories of the southern world.
The perfume blending techniques he uses combine the traditional European school with Latin American herbalism and shamanism. 432 proposes that its aromas be a bridge for intimate connection between human beings and wild nature. The number 432 evokes the history of vibration in hertz that relates the plant kingdom to vital functions of the human being and the natural sound of the universe.
