Ellen Dahlgren

HIGH-END INDEPENDENT PERFUMER NOSE While most people’s memories are visual, Ellen’s are vividly painted in aromas—defining Ellen’s world from birth. Having grown up in such diverse cultures as Sweden, Canada and the USA, Ellen’s extraordinary library of scents grew exponentially. Still not aware of her gift and the option of a career as a perfumer, life chose a different path for Ellen in political finance. A chance encounter with a world-renowned perfumer from Grasse changed everything. As the meeting turned into a full day session, Ellen’s extraordinary “nose” was finally recognized by an expert. “It was one of the biggest moments of my life,” says Ellen. Ellen searched her soul and, subsequently, decided to completely change her life. After four years of studying perfumery—honing her expertise and craftsmanship—the eponymous niche brand launched in 2018. NOUVEAU NICHE ED is the embodiment of high, handcrafted and subversive perfumery for free-thinkers. As founder and perfumer, Ellen’s visionary focus and nonconformist spirit can reign in bold perfumes that sit above pleasing the masses, hide the wearer’s own aromatic profile, or cater to fleeting market trends. This divergent ideology infuses made-to-order and personalized perfumes by appointment, commercial perfumes, as well as olfactory branding for events and spaces. MOODY LUXE For ED, embracing a dark eccentricity is a more authentic representation of life. People are complicated. Beauty is imperfect. Perfection is static. A synergy of art and science, ED’s nonconformist vision, expert techniques, and top-quality ingredients come together in complex scents inspired by areas as diverse as the dark melancholy of Nordic nature and the psychoanalyst Carl Jung’s theory of aromas connected with archetypal human character traits. SUBVERSIVE SCENTS Created and perfected in her independent laboratory in Stockholm, and bottled in small batches in Grasse in the south of France, the perfumes celebrate Ellen’s gift for reimagining classic raw ingredients to achieve contemporary and evocative aromatic profiles that interact with your pheromones, creating a scent that is completely unique to you. Unisex perfumes expertly balance tradition and innovation, always paying tribute to Ellen’s Scandinavian heritage and using the best raw materials available, with the goal of celebrating and protecting our environment. “I make perfumes that reflect perfectly the unmistakable personality of the people who wear them. Not the other way around,” says Ellen.