Perfumes de Angela Stavrevska

Angela has always been obsessed with scents, often coming from nature but also from abstract areas such as urban landscapes and the built environment. Born in Great Britain, with mixed heritage, her most vivid memories are rooted in smell.

With a degree in Chemistry, Angela worked briefly as an analytical chemist, but she always wanted to be a perfumer. So, through hard work, luck, and determination, Angela secured a position at CPL in the marketing team and then trained internally to become a perfumer.

Angela now works in a cross-functional role as a perfumer and creative director. This involves developing public relations opportunities for CPL, delivering training and marketing knowledge to clients, and, overall, being immersed in the world of brands in order to develop contemporary fragrances suited to their clients.

“ I love the conceptual stage of a project. My love for marketing and branding has never left me, so the early stages of a project where I can think about the complete picture of a new product—its brand roots, its audience, its creative universe—are exciting. Then translating that into a fragrance is a bit like being a child in a sweet shop, a sweet shop that happens to be inside my head.”

When talking about the future of fragrances, Angela said she is excited. “Consumers are becoming more open to trying new things, and researching the other benefits that fragrance materials may have for our physical and mental wellbeing could open up an entirely new dimension of aromas with purpose”.

Outside of perfumery, Angela loves long-distance walks and running, as well as spending time in her garden, evaluating a constantly evolving perfumed patio.