Homem Identidad by Natura
Men 2026
Main accords
Description
Homem Identidad: Natura’s New Woody Statement Natura expands its men’s lineup with Homem Identidad, a woody fragrance launching in 2026. It was created by perfumers Verônica Kato and Clement Gavarry, with a rich and layered composition. The scent blends dark fruits, aromatics, and a warm resinous base. It feels polished, modern, and far from a safe designer release. The opening…
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When to wear it (votes)
Key notes
-
Top
Black Cherry
-
Heart
plum
-
Base
tonka bean
Community
211 votes
- Positive 86%
- Negative 4.3%
- Neutral 9.5%
The olfactory pyramid
A guide to the opening, heart and lasting trail of the fragrance.
The community speaks
Compare the results and tap an answer to add your vote.
In the collection
Leading answer I want it
633 votes
What do you think?
Leading answer Love it
211 votes
Season
Choose severalLeading answer Winter
371 votes
Time of day
Choose severalLeading answer Night
204 votes
Each question has its own vote count. You can choose several seasons.
Fragrance profile
About Homem Identidad
Homem Identidad: Natura’s New Woody Statement
Natura expands its men’s lineup with Homem Identidad, a woody fragrance launching in 2026. It was created by perfumers Verônica Kato and Clement Gavarry, with a rich and layered composition.
The scent blends dark fruits, aromatics, and a warm resinous base. It feels polished, modern, and far from a safe designer release.
The opening is bright and fruit-forward: black cherry, raspberry, blackberry, and pear are lifted by lavender and bergamot, while cardamom, black pepper, and thyme add a spicy, aromatic kick. There is a lively tension between sweet fruit and fresh spice right from the start.
The heart shifts to a softer register. Plum, sage, violet, orange blossom, lily of the valley, and davana create a floral-herbal blend, with elemi contributing a subtle resinous glow. It bridges the juicy top notes and the deeper woody base without losing momentum.
The base is where Homem Identidad finds its character. Sandalwood, cedar, vetiver, and palo santo are wrapped in leather, amber, tonka bean, benzoin, patchouli, and copaiba balsam. The drydown is creamy, slightly sweet, and softly leathery—a woody finish that feels substantial but never heavy.
Verônica Kato and Clement Gavarry have built the fragrance in clear stages, allowing each layer to unfold gradually. The composition is dense but well balanced, and the scent evolves nicely over time, moving from vibrant fruit to warm, enveloping woods.
Early ratings give the fragrance an average score of 4.34 out of 5, based on 211 ratings and 17 reviews. It appears to be resonating with those who have tried it.
This is for men who enjoy woody fragrances with a modern twist—not too dry, not too sugary, with just enough spice and fruit to stay interesting. It works best in cooler weather and for evening wear, but it has enough versatility for casual use.
Homem Identidad is a confident addition to Natura’s catalog. It offers a satisfying arc from fruity freshness to creamy woods, and it delivers the kind of presence that turns a fragrance into a signature.
Fruits, vegetables and nuts Spices Flowers Green, herbal and fougère White flowers Musk, amber and animalic Woods and mosses Resins and balsams
It may remind you of
Ranked by what the community voted.
More from Natura
Related editions
More from Clement Gavarry
How it wears
Compare the results and tap an answer to add your vote.
Longevity
Leading answer Long-lasting
111 votes
Sillage
Leading answer Moderate
110 votes
Character
Leading answer Traditionally masculine
110 votes
Value perception
Leading answer Good value
105 votes
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Community reviews
23 reviews
Share what you noticed: opening, drydown, sillage and the moments when it works for you.
What a tremendous gem at a ridiculous price. If you put this fragrance in a designer bottle, it would probably cost 4 times as much. Warm, spicy, and fruity—totally on trend.
Finally, a good fragrance from Natura, which had been putting out poor, expensive, and redundant releases. This perfume is a charmer—it’s an exquisite, pleasant scent, and I doubt anyone won’t like it. Fruity, sweet; I liked it and it makes you want to wear it. If you see it on sale, don’t miss it. It has many similarities with potence/sagas; the fruits change, but it’s the style. 9/10.
Perfume bomb! One of those everyone likes, ideal for cold nights hanging out or dates. It opens really sweet and fruity, and in the drydown you can feel the woods more. I would buy it again.
One of the best from Natura in recent years. A rich, sweet scent that is tempered by the leather and black raspberry, which give it that darkness/masculinity. It’s perfect for dates, get-togethers, or any close encounter, since it’s a fragrance that won’t stay with you all night; it needs reapplying after 5-6 hours. As for sillage and projection, it has a pretty noticeable personal bubble and good sillage for the first hour and a half, then it fades like most Natura fragrances, but this one lasts a little longer, and on clothes (as always) that duration extends a bit more. Definitely approved for the price—it has aromatic quality, originality, and doesn’t disappoint.
This is a very good release. It mainly smells of raspberry and woods, very nice, recommended. As for longevity, it lasts more than 6 hours on skin, more than enough to use it in winter/fall or on cool nights; it works great.
I bought it recently; I had smelled it at a Natura store and it reminded me of Azzaro Elixir, my favorite perfume. The opening of Homem Identidad comes out with that combination of dark fruits and wood, but in the drydown it’s about 80% similar to Azzaro Elixir. In terms of longevity, it lasts about 5 hours on me and projects for the first hour. But for the price I got it for ($18), I can’t complain. It’s a 10/10 perfume when it comes to value for money. I 100% recommend it.
This is a fragrance you should give a chance to without drawing ‘influenced’ conclusions from social media. I have niche, designer, and a few catalog fragrances in my collection, but, like everything in life, you have to venture out and get to know things to have something to talk about and your own criteria. My opinion? I know there are quite a few options on the market; the world of perfumery is an ‘I like it, I don’t like it, I love it, or I hate it,’ and that, folks, is what brings it to life. Identidad de Natura is a proposal I was able to enjoy while walking around a shopping mall. I spotted that brand stand while I was literally shopping for a perfume, but I kept running into ‘the same stuff’ (at least for now, before traveling to Europe). The girl, very friendly, showed me all of them; among them, three caught my attention, including this one. It has a very rich opening, not alcohol-like at all, a sensation of red fruits, citrus, flowers (without overdoing it), woods, leather, and amber — a very rich blend, different from the whole line. There are good offerings, and honestly, for me, a man with heavier tastes in masculine perfumery, I liked it. It’s ideal for rainy days, cold climates, a cup of coffee, and why not a good tobacco. It smells like quality, no doubt; it doesn’t smell like a catalog fragrance. Educate yourselves: in other countries, Natura is considered to be on par with other renowned perfume houses; there are noses and authors behind each creation. Please, I ask the people who read me to consider these points before giving an opinion: don’t look for the same scent of a niche or designer fragrance at a price (at least at what this one costs), because you’ll be risking a knockoff. You get what you pay for; it is not the same scent, it is not the same; the more you accept it, the better. Natura has quality in its raw materials. Learn that just because the bottle says Eau de Parfum, Eau de Toilette, Parfum, Elixir, etc., it’s not a guarantee of longevity. Enjoy life; scents bring back all kinds of memories.
I bought Natura Homem Identidad very recently, taking advantage of a visit to a Natura store to look for a Mother’s Day gift here in Chile, and the truth is I fell in love at the first sniff. I loved that very particular opening where a black cherry and blackberry stand out, all accompanied by a subtle touch of cardamom that gives it a lot of personality. Then, as the perfume settles and we get to the base, an exquisite sweetness remains, led by sandalwood and tonka bean, which simply impressed me. It’s a very well-crafted composition, warm and extremely rich to the nose. I consider it a fairly elegant perfume and clearly designed for cold weather, which makes it spectacular to wear right now in this winter season. I perceive it as a totally masculine scent, with a profile that I imagine is perfect for a serious man; the way I see it, it has all the vibe for wearing with a suit, although in the end it doesn’t matter because it’s so great that it stands out on its own no matter what you wear. Don’t hesitate to buy it, exclusively if you’re looking for an excellent option to get through low temperatures. Although it must be admitted that the longevity is just so-so and it’s not a beast when it comes to performance, for the price you pay (which honestly wasn’t expensive at all), it’s a great alternative that’s worth every cent. Also, it has already earned me quite a few compliments from the people around me, so I totally recommend it as an excellent addition to the collection.
Spectacular perfume. If you’re looking for a fragrance similar to Azzaro Most Wanted Elixir, this one works very well. It shares that opening of red fruits and the leather heart. The only thing I notice is that this one is a bit fruitier throughout its wear on the skin, while the leather in the Azzaro is drier, not as sweet. Lasts about 6 hours with good sillage. It’s not an everyday perfume, but for cooler weather you can use it often. The perfume gives me a feeling of warmth; it’s sweet but not cloying. My rating is 9/10.
An easy-to-like perfume for the vast majority. What you feel most in the opening is that red fruit part, and when it dries, that part balances with the tonka bean and the woods. Excellent longevity; it projects well for the first hour, though afterwards it becomes like an intimate perfume. Ideal for dates and encounters; nothing flashy but very seductive. Great release.
It’s true that it could resemble many other fragrances, but what it has is the quality and how well made this chameleon of perfumery is. Don’t take what they say as something bad. Red fruit sweetened with amber, woods, and lightly spiced. Spectacular performance. One of those that lasts for days on clothes and still smells good. It has no age, but it does have a season: any one except summer, maybe only for a particularly cool night. Then the rest of the year. 10/10. Getting on to criticize this perfume negatively is already a matter for those who try to elevate themselves as exquisite and different by trashing something good. Objectively speaking, this perfume is a banger. No matter who it hurts.
If there’s one thing Natura usually doesn’t fail at, it’s quality. It’s a solid, intense perfume; you can perceive the quality. What it lacks is identity: the name doesn’t represent it at all. It’s a perfume that could be any other: sweet, fruity, youthful, where trying to perceive notes can be a vain game. It’s not much to my liking, but it will probably have a lot of acceptance among younger users.
A scent for the night, seductive and trendy. Very much in the Natura style and at an excellent price ($28 in Chile). It lasts well without becoming cloying. It reminded me of Azzaro Most Wanted Intense, but with a touch of dark berry that makes it quite distinctive.
It resembles a Carolina Herrera. I don’t find it innovative; it just does the job. It’s ideal for young people. Honestly, I don’t see the appeal. Also, the longevity and projection aren’t good. Score: 3/10.
The opening and the first few minutes remind me a lot of 212 VIP Black by Carolina Herrera, then it takes a different direction. From the Homem line, this one and Potence are the fruitiest I’ve tried. It’s a sweet, rich, masculine fragrance, but not everyone will like it. For use in cold climates, at night. An 8/10.
It’s a twist on Azzaro Forever Wanted Elixir that goes down a darker path, without the fruity part that balanced that masculine leather in the original perfume, and with a raspberry blend which here, at least, seems to lean predominantly toward blackberry and plum. There are better clones, like the one from Arabiyat, a bit fresher and more versatile than this one. I also feel it doesn’t project much and becomes a personal scent bubble. At least, those are my first impressions. 7/10.
I don’t know why, but I just tried it and at least in the opening and the first few minutes, it reminds me of 212 sexy men by Carolina Herrera… It’s nice 😄
It’s true that it could resemble many other fragrances, but what it has is the quality and how well made this chameleon of perfumery is. Don’t take what they say as something bad. Red fruit sweetened with amber, woods, and lightly spiced. Spectacular performance. One of those that last for days on clothes and still smell good. It has no age, but it does have a season: any one except summer, maybe only for a particularly cool night. Then the rest of the year. 10/10. Criticizing this perfume negatively is already a trait of those who try to elevate themselves as refined and different by disparaging something good. Objectively speaking, this perfume is a banger. No matter who it hurts.
I don’t know why, but I just tried it and at least in the opening and the first few minutes, it reminds me of 212 sexy men by Carolina Herrera… It’s nice 😄
I bought it recently; I’d smelled it at a Natura store and it reminded me of Azzaro Elixir, my favorite fragrance. The opening of Homem Identidad comes out with that combination of dark fruits and wood, but in the drydown it is 80% similar to Azzaro Elixir. In terms of longevity, it lasts about 5 hours on me and projects for the first hour. But for the price I got it for ($18), I can’t complain. It’s a 10/10 perfume when it comes to value for money. I 100% recommend it.
I bought Natura Homem Identidad very recently, taking advantage of a visit to a Natura store to look for a Mother’s Day gift here in Chile, and honestly, I fell in love at the first sniff. I loved that very particular opening where a black cherry and blackberry stand out, all accompanied by a subtle touch of cardamom that gives it a lot of personality. Then, as the perfume settles and we get to the base, there’s this exquisite little sweetness led by sandalwood and tonka bean that simply impressed me. It’s a very well-crafted, warm, and extremely rich composition to the nose. I consider it a rather elegant perfume, clearly designed for cold weather, which makes it spectacular to wear right now during winter. I perceive it as a totally masculine scent, with a profile that I imagine is perfect for a serious man; the way I see it, it has all the vibes to be worn with a suit, but in the end it doesn’t matter because it’s so great that it stands out on its own no matter how you dress. Don’t hesitate to buy it, exclusively if you’re looking for an excellent option to get through low temperatures. Although you have to admit the longevity is just okay and it’s not a beast in performance, for the price you pay, which really wasn’t expensive at all, it’s a great alternative that’s worth every penny. Plus, it’s already gotten me quite a few compliments from the people around me, so I totally recommend it as an excellent addition to the collection.
One of the best from Natura in recent years. A rich sweetness that gets held in check by the leather and black raspberry, which give it that darkness/masculinity. It’s perfect for dates, meetings, or close encounters, because it’s a perfume that won’t stick with you all night; it asks to be reapplied after 5-6 hours. As for sillage and projection, it has a pretty noticeable personal bubble and good sillage for the first hour and a half, then it fades like most Naturas, but this one lasts a little longer and on clothes, as always, that duration stretches a bit more. Totally approved for the price, it has aromatic quality, originality, and it doesn’t disappoint.
It resembles a Carolina Herrera. I don’t think it’s innovative; it just does the job. It’s ideal for young people. Honestly, I don’t see the appeal. Plus, longevity and projection aren’t good. Rating: 3/10.