Brand
Sofia Vergara
5 perfumes in this collection
Sofía Vergara started in perfumery in 2014 with Sofia by Sofia Vergara, launched with Parlux and developed with her involvement. The offering was presented as an extension of her personal brand and as a feminine fragrance inspired by her connection with Colombia. The actress also collaborated in choosing the partners and in developing the product, a trait that defines this celebrity line beyond the simple licensing of the name.
The catalog expanded in 2016 with So Very Sofia, distributed exclusively by Avon, and with Tempting by Sofia Vergara, presented alongside Perfumania. The brand is organized as a series of launches associated with different distribution agreements: the name Sofía remains, while each stage changes partner and commercial positioning.
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