Selena Gomez

Selena Gomez expanded Rare Beauty with a fragrance line of its own. Rare Eau de Parfum is formulated in France and is offered in 50 and 10 ml. The bottle incorporates a large pump and a shape designed to make it easy to grip, as part of the brand's accessibility work.

The collection includes Rare Eau de Parfum, Rare Beginnings, travel sprays, minis and balms for layering the fragrance. Rare Beauty allocates 1 % of its annual sales to the Rare Impact Fund. The store separates full sizes, travel products, sets and layering items.