Nicki Minaj

Nicki Minaj entered the perfume industry in 2012 with Elizabeth Arden and Pink Friday, the same name as her first album. The artist was involved in decisions about the name, bottle and presentation, and made the bottle a visible part of the project. The collection was born within celebrity perfumery and relied on department stores and shopping television.

Minajesty was Nicki Minaj's second fragrance and appeared in 2013 as a continuation of Pink Friday. In 2018, the artist signed a new partnership with LUXE Brands to renew the franchise. Minaj's catalog is recognized by that direct relationship between album, stage persona and product: each launch starts from a public phase of the artist and translates it into a bottle and a name of its own.