Gwen Stefani

Gwen Stefani created Harajuku Lovers in 2005 as a fashion and fragrance line linked to her interest in Japanese urban culture. The brand used doll-shaped characters and differentiated bottles to present each reference.

In 2014, Pop Electric arrived, a limited collection of five fragrances within Harajuku Lovers. The line was sold in individual 30 and 50 ml bottles, as well as coffrets with eau de parfum and body lotion. It is a historical part of Stefani's activity in perfumery.