Brand
Floral Street
19 perfumes in this collection
Floral Street is an independent British house founded by Michelle Feeney. It was born as a brand dedicated solely to fragrance and placed sustainability at the core from the start: it uses recyclable glass bottles, packaging made from renewable fibers, and perfume mist options with recycled plastic. Its catalog brings together vegan and cruelty-free perfumes inspired by flowers, but also by warm, gourmand and woody accords.
Wonderland Peony and Electric Rhubarb show two directions of the catalog: one floral fruity and another fresher and greener. Floral Street works with a relatively compact collection, accompanied by discovery sets and mists, so that the public can try different sizes and formats. The connection with London and the design of recyclable packaging distinguishes the brand within recent British perfumery.
