Matcha Morning by IDENTITY

Matcha Morning by IDENTITY: A Fresh, Aromatic Welcome to the Day

The new fragrance from the house of IDENTITY, launched in 2024, pays tribute to the morning ritual of matcha tea. A unisex composition that balances citrus energy with woody warmth, designed for those seeking a distinctive yet versatile scent.

Matcha Morning opens with a spark of bergamot that awakens the senses, like the first rays of sunlight filtering through tea leaves. This bright note gradually melts into a green, lightly spiced heart, where matcha tea contributes its characteristic fresh and slightly bitter nuance, evoking the serenity of a tea ceremony.

As the fragrance evolves, vanilla appears, softening the composition with its creamy sweetness, while cedar provides a woody, dry base. The result is a perfect balance between the luminous and the comforting, the green and the warm.

The sillage is moderate, ideal for daily wear, whether at the office or for weekend plans. Its unisex character makes it adaptable to anyone who appreciates natural and sophisticated aromas, without falling into conventionality.

The presentation follows the brand's minimalist aesthetic, with a clean bottle that reflects the purity of its ingredients. The longevity is notable for a fragrance of this family, remaining present throughout the day.

IDENTITY has managed to capture the essence of a moment of calm in a fast-paced world, turning the act of perfuming into a mindful pause. Matcha Morning is not just a fragrance; it's an invitation to start the day with intention.

This fragrance is crafted for men and women who enjoy fresh scents with depth—tea lovers, nature enthusiasts, and those who appreciate sensory experiences. Perfect for anyone seeking an everyday perfume that doesn't go unnoticed but also isn't overwhelming. It's also an excellent choice for those new to niche perfumery, thanks to its accessibility and elegance.

Matcha Morning is a refreshing and well-balanced offering within the IDENTITY range. Its blend of bergamot, matcha tea, vanilla, and cedar creates an elegant and comforting trail, ideal for daily use. A fragrance that fully delivers on its promise of evoking a harmonious awakening.