Leah Kateb

Leah Kateb is a creative born in Los Angeles who first gained broad recognition as a finalist on Love Island USA in 2024. With a growing presence on social media, she built an audience through lifestyle, beauty, and fragrance content, where her personal style and candid voice resonated strongly with viewers. A viral video of her shower routine, in which she showcased the Vanilla Sky fragrance by Skylar, put her in direct contact with the brand, setting the stage for a deeper collaboration. In July 2025, Skylar named Kateb as its Creative Director and “Refundadora,” tasking her with leading the company into a new, elevated era. Her responsibilities include overseeing the development of scents, the brand narrative, and creative partnerships, while reimagining the visual and emotional identity of Skylar’s clean fragrance line. Rather than focusing solely on minimalism and transparency, Kateb’s vision emphasizes bold individuality, sensory storytelling, and authentic personal connection with the fragrance. Her transition from influencer to brand leader reflects a broader shift in the world of fragrances, where consumer voices increasingly shape the direction of both traditional houses and independent brands. By combining her native digital understanding of the community with Skylar’s foundation in clean formulations, Kateb has positioned herself as a fresh creative force within the industry.